The classic bestseller by the man who enjoys the confidence of
franchise leaders of the world!
Franchising provides an ambitious business aspirant with the benefit of the skills,
knowledge and best practices in management, from people who have run a successful
business over many years.
At the same time franchising offers successful business enterprises with a fast-track
route to growth, that bypasses the obstacles of finance and human resources.
Franchising has now emerged in India as a growth industry with great potential. It is
franchising that will provide the last mile connect in the world's largest consumption
market.
There still is little available literature on the subject. Across Asia, consulting and
management knowledge in franchising is the preserve of only those practicing in this
field. Franchising: The Science of Reproducing Success has proved to be the best primer
on this subject. The fifth edition has been updated with fresh case studies and made
more reader-friendly. The text rings with the authenticity of the leading expert in the
field of franchising in India.
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