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Started in 2016, AJ Dezines took birth in a small room with a one-man army (our founder), and now we have come across this far in this voyage.
The journey in the last 6 years has been challenging, remarkable and joyful. We took each feedback gracefully and worked upon them effectively. While the good once fuelled us with happiness and energy, strong once helped us to evolve.
We have seen a tremendous growth in terms of infrastructure, team size and customer bank. The brand has been loved both domestically and globally. Which drove us to stretch our hands in global market, and touch wood (being cliché) we have been loved and accepted bountifully.
Coming from a business family, I have grown up seeing my father managing our business and taking it up to another level. I being a rebel kid never wanted to join my business but to make my own identity.
After my masters in marketing, I worked as a Banker. But destiny has planned something else for me. Sometimes things come together and dots just connect to make you take crazy leaps. I’m driven by creating environments to help people in their own journeys, whether as a person or as a founder. I believed India is filled with design talent that has not scaled and I wanted to create a culture that nurtures creativity.
That’s how AJ Dezines was born. I have done a lot of trials and error to take it where it is today. I believe it’s a never-ending process of learning. And I will always give it my best shot to take it to another level like my father.
We offer a broad selection of ethnic wear for boys with the Brand Name AJ Dezines and for girls with Brand Name of Adiva. We aim to provide a wide selection of Kids wear which includes kid’s ethnic wear, casual wear, accessories and a lot more.
For us at AJ Dezines, it’s about wholeheartedness — we’re as all-in as every parent and kid, squeezing every last drop of joy from each day. It’s also about encouragement — helping kids express and discover themselves with smart product that’s never too precious and it’s about individualism, as well providing the authenticity and distinctiveness worthy of each one - of - a - kind kid out there.
We understand how challenging it is to find the time to shop for our children and to find new and unique styles. At Aj Dezines we aim to provide the latest selection of distinctive outfits to make shopping easy and enjoyable. We currently carry Ethnic wear of boys, girls and baby clothes and will continue to add more new designs that reflect our styles.
The Vision
At AJ Dezines, we’re creating a curated wardrobe to cover all occasion needs of your little one. We’re a brand that believes in culture as much as commerce, and that journeys are usually as worthy as destinations.
Inspired by the great heritage of Indian culture, our philosophy is Simple: we make products that are designed to last, fit in your budget, inspired by natural design and materials, and influenced by the culture we grew up in.
Fabric Matters As Do Fit
Being a kid’s wear brand demands a great effort and expertise. We make sure that the fabric we select are skin friendly and environment conscious. Which drive us towards natural fabrics and avoid synthetic trash.
We all know, how fast our kids grow and we truly cherish that process but at the same time it’s challenging for us to make clothes which are true to their sizes. And this is something we are really proud of, that we have achieved this milestone.
Our team of expert craftsmen and workers assures, that every single garment fits your kids well.
Detailing Matters
Little bits of whimsy to make our customers smile and to elevate the everyday. Look under collars and cuffs, at the thread in buttons… it’s the little things that make the ordinary extraordinary.
Operations Commenced On 2014
Franchise Commenced On 2018
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 30 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 60 %
Likely pay back period of capital for a Unit Franchise 1-1 Years
Uttar Pradesh
Andhra Pradesh, Tamil Nadu, Telangana
West Bengal
Gujarat, Maharashtra, Rajasthan
Bihar
Chandigarh
Type of property required for this franchise opportunity Domestic
Floor area requirement 500 - 1000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Franchisee training location Head office
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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