Antarvastram Innerwear is India’s Leading Affordable Innerwear Brand.
Fuelled through a vision to revolutionize the Innerwear industry, two young entrepreneurs started Antarvastram Innerwear to deliver high quality affordable Innerwear’s to the masses in small towns/ cities across India.
Driven by a highly passionate, experienced and determined team, the brand has generated good profit % in just 1 years with multi numbers of styles delivered through 3 stores across 3 cities of India.
The platform uniquely blends both online & offline shopping experiences to deliver standardized & high quality affordable innerwear solutions to the consumers. Antarvastram Innerwear addresses a major need gap by improving accessibility to affordable innerwear’s to the low income mass market consumers across small towns/ cities of India.
The Need:
India’s innerwear market is dominated by highly unorganized & non-standardized local clothing retail market which serves 80% of the Indian population residing in Tier 2,3,4 & 5 towns of India. The brand envisions to standardize 80% unorganized market and the team strongly believes in working with the ecosystem to empower local Innerwear to deliver standardized innerwear products & services to the consumers across small towns/ cities of India.
To advocate & promote primary innerwear has been a priority for us and is the need of the hour.
The Solution:
Antarvastram Innerwear follows the O2O approach to serve customers through both an online marketplace and offline franchise retail stores across geographies.
Company operates an asset light franchise driven business model which helps with rapid scale and deeper penetration across geos. Company opens up new small format FOCO (Franchise Owned Company Operated) retail stores placed uniquely at densely populated Tier2,3,4 & 5 pockets of India.
The brand pioneers with converting local innerwear stores into Antarvastram Innerwear branded franchise retail stores to deliver standardized & consistent affordable innerwear products and services to the customers. We aim to work with the ecosystem and capitalize existing assets to deliver the exquisite yet affordable innerwear shopping experience to the aspiring consumers of small towns/ cities of India.
Company also provides on-demand unique & safest way of home training services and consultancy at workplaces, schools & universities to help consumers get their favorite innerwear delivered at doorstep. Customers can book a training schedule at their convenience and get facility to choose from a wide variety of innerwear through qualified experts visiting customers.
The Value:
For centuries, innerwear has been a fragmented and an expensive affair for the low income mass population thanks to the unorganized sector.
At Antarvastram Innerwear, we are determined to change the old fashioned way of traditional Innerwear shopping and create value for the consumers through standardized & personalized shopping experience.
We deliver a complete suite of super affordable innerwear products for Women, Men and Kids like Bra, Panty, Underwear, Vest, Shorts, and Loungewear for all age groups.
We got you covered from daily basics to fashionable innerwear to party wear for men, women & kids. You can get your timeless styles and the evergreen shapes for all occasions. All our products are precisely quality checked and pocket friendly for everyone.
Operations Commenced On 2022
Franchise Commenced On 2023
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 100000
Royalty/Commission 10 %
Region Wise
Investment INR 10000 - 50000
Commission 5 %
State Wise
Investment INR 10lakh - 20lakh
Unit/Brand Fee INR 100000
Royalty/Commission 10 %
City Wise
Investment INR 5lakh - 10lakh
Unit/Brand Fee INR 100000
Royalty/Commission 10 %
Anticipated percentage return on investment 35 %
Likely pay back period of capital for a Unit Franchise 1-3 Months
Other investment requirements no
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Franchisee training location In same franchise store
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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