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Atul Auto Limited: Empowering Self-Dependency through Innovation and Technology
Atul Auto Limited, a prominent name in the Indian automotive sector, is driven by a clear and compelling mission: to create self-dependency among common people through the use of technology-driven products and services, thereby improving the lives of individuals, stakeholders, and communities. The company’s commitment to technological advancement, superior manufacturing practices, and customer satisfaction has made it a leader in the small commercial vehicle segment in India. Atul Auto’s focus on innovation, high-quality manufacturing, and customer-centric services is pivotal in transforming the lives of those it touches, from individual vehicle owners to larger business stakeholders and local communities.
The Genesis of Atul Auto Limited
Founded in 1986 by the visionary entrepreneur Shri Atul Chaturvedi, Atul Auto Limited was established with the core objective of providing reliable, affordable, and technologically advanced vehicles to the masses. The company entered the small commercial vehicle segment with a particular focus on three-wheeled auto rickshaws, an essential mode of transport for millions of people in India. The vision was not just to provide a vehicle but to offer an opportunity for self-employment to individuals and uplift the socio-economic status of rural and semi-urban populations. From its humble beginnings, Atul Auto has evolved into one of the most well-respected manufacturers of three-wheelers in India, providing a wide range of products that cater to various customer needs, including passenger vehicles, goods carriers, and e-rickshaws. Atul Auto has always maintained a forward-thinking approach, focusing on adopting cutting-edge technology and industry best practices to ensure the highest standards in product quality, manufacturing efficiency, and sustainability.
The Mission: Empowering Self-Dependency
The company’s mission is succinctly captured in the statement: "Create self-dependency in common people with the use of our technology-driven products and services to uplift the lives of common people, stakeholders, and communities that we come in touch with." Atul Auto’s approach to self-dependence goes beyond just offering a means of livelihood. It aims to empower individuals, particularly those from underserved communities, to take control of their lives by providing access to affordable transportation solutions. Through its vehicles, Atul Auto offers people the ability to earn a steady income, improve their standard of living, and contribute positively to their communities. The company believes that by equipping people with the right tools, they can become self-sufficient, leading to overall social and economic growth. This vision is further supported by Atul Auto’s extensive range of vehicles, which include both traditional petrol/diesel-powered models as well as electric vehicles (EVs). By offering a diverse product lineup, Atul Auto ensures that it caters to a broad audience, allowing individuals from various backgrounds and with different requirements to benefit from the company’s innovative offerings.
Manufacturing Excellence and Technological Prowess
Atul Auto Limited prides itself on its state-of-the-art manufacturing facilities located and These plants are equipped with the latest technology, and together, they are capable of producing up to 120,000 vehicles annually. The company’s focus on technological innovation and quality control is evident in its robust production processes and stringent quality standards.
A Hub of Excellence
The manufacturing facility is one of the key pillars of Atul Auto’s operations. Spread over a large area, the plant is equipped with advanced machinery and production lines that ensure high precision in vehicle assembly. This facility is designed to meet international standards of quality and efficiency, enabling Atul Auto to produce a wide range of vehicles that cater to the needs of both domestic and international markets. The plant houses various production units, including engine assembly, chassis fabrication, and painting, all of which work in tandem to create a flawless product. The integration of automation and robotics in these units ensures optimal production speed without compromising on quality. Furthermore, the company places a strong emphasis on worker safety and environmental sustainability in its manufacturing processes.
Expanding Capabilities
The manufacturing unit complements the plant by enhancing Atul Auto’s overall production capacity. With an annual capacity of 120,000 vehicles, this facility plays a crucial role in meeting the growing demand for Atul Auto’s products. The plant is equipped with the latest assembly lines, testing facilities, and quality assurance units to ensure that every vehicle meets the company’s high standards of performance and durability. Both plants are strategically located , a region known for its strong industrial base and skilled workforce. This geographic advantage allows Atul Auto to efficiently source raw materials, maintain low production costs, and ensure timely delivery of its vehicles to customers across India and abroad.
Diverse Product Portfolio
Atul Auto Limited offers a comprehensive range of vehicles, ensuring that it meets the diverse needs of its customers. The company’s product portfolio includes:
Passenger Vehicles: These vehicles cater to the growing demand for affordable and reliable public transport in urban and rural areas. Atul Auto’s three-wheelers are widely used for transporting passengers, providing an economical solution for daily commuting.
Goods Carriers: Designed for transporting goods, these vehicles offer a practical and cost-effective solution for small and medium-sized businesses. They are particularly popular among traders and logistics providers who need a dependable vehicle for short-distance goods transport.
Electric Vehicles (EVs): In response to the growing environmental concerns and the push for clean energy, Atul Auto has introduced electric three-wheelers into its product lineup. These vehicles not only contribute to reducing pollution but also provide a sustainable and economical option for individuals and businesses looking to reduce operating costs.
Exports: Atul Auto’s products have found acceptance in international markets, particularly in regions such as Africa, Southeast Asia, and the Middle East. The company’s focus on quality and affordability has helped it build a strong customer base in these markets.
Sustainability and Social Responsibility
Atul Auto recognizes its responsibility towards the environment and society. The company has made significant strides in adopting sustainable manufacturing practices and minimizing its environmental footprint. From reducing energy consumption to recycling materials, Atul Auto is committed to sustainable production methods that align with global standards. Moreover, Atul Auto is deeply involved in social initiatives aimed at improving the quality of life in the communities where it operates. The company supports various educational, healthcare, and social welfare programs, focusing on enhancing access to resources for underserved populations. Its commitment to corporate social responsibility (CSR) is an integral part of its mission to uplift communities and improve the well-being of its stakeholders.
Looking Ahead: Future Growth and Innovation
As Atul Auto looks to the future, its focus remains on innovation, sustainability, and expanding its presence in both domestic and international markets. The company is committed to continuously improving its products and services, leveraging cutting-edge technologies such as electric mobility and automation to stay ahead of the competition. Additionally, Atul Auto aims to strengthen its customer support services, ensuring that vehicle owners and operators receive the assistance they need for optimal performance and longevity. With its robust manufacturing capabilities, diverse product range, and commitment to customer satisfaction, Atul Auto is poised to remain a leader in the small commercial vehicle market. Atul Auto Limited is a beacon of innovation, quality, and social responsibility in the Indian automotive industry. Its commitment to empowering individuals through self-dependency, leveraging cutting-edge technologies, and fostering strong community relationships sets it apart from its competitors. With state-of-the-art manufacturing facilities, a diverse product portfolio, and a strong focus on sustainability, Atul Auto continues to shape the future of small commercial vehicles and improve the lives of millions of people across India and beyond.
Operations Commenced On 2020
Franchise Commenced On 2025
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 800 - 1000 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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