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Baati Chokha (Pravita International Foods Pvt Ltd) Gorakhpur Franchise Description
Brand Overview: Baati Chokha Gorakhpur is an established and beloved brand known for its authentic and delicious regional cuisine inspired by the flavors of Uttar Pradesh, particularly the city of Gorakhpur. The brand’s primary focus is on serving high-quality, traditional dishes like Baati, Chokha, Litti, and other regional specialties in a modern, clean, and welcoming environment. This fusion of traditional and contemporary dining has created a strong reputation in the market, attracting both local and national customers who crave authentic Indian flavors.
Core Values and Vision: Baati Chokha Gorakhpur takes pride in delivering a wholesome, flavorful experience rooted in the culture and heritage of Uttar Pradesh. The vision of the brand is to take the authentic cuisine of the region beyond local borders, introducing people nationwide to the delicious dishes of this unique food culture. Their focus is on quality ingredients, consistency in taste, excellent customer service, and a great overall dining experience.
Menu Highlights:
Baati – A traditional baked dough ball served with a variety of chutneys and curries.
Chokha – Mashed vegetables served with spices, typically made from roasted eggplant, tomatoes, and potatoes.
Litti – Similar to Baati, these round wheat flour balls are stuffed with roasted gram flour and served with chokha.
Variety of Parathas – With regional spices and traditional fillings.
Sweets – Traditional desserts like Kheer, Churma
Beverages – Including buttermilk, chaas, lassi, and masala chai.
The menu focuses on authentic North Indian comfort food, offering only vegetarian options to appeal to a wide audience.
Franchise Opportunity: Baati Chokha Gorakhpur is now offering franchise opportunities to expand its footprint across India and potentially overseas. By becoming a part of this established and successful brand, franchisees will benefit from the extensive brand recognition, well-defined operational guidelines, and a tried-and-tested business model.
Why Invest in Baati Chokha Gorakhpur Franchise?
Proven Brand Success:
The brand has successfully gained recognition among food lovers in Gorakhpur and surrounding regions. With a growing customer base and demand, Baati Chokha Gorakhpur has proven its popularity and scalability. Now is the perfect time to ride the wave of its success.
Authentic Indian Cuisine:
With the rise in demand for regional, authentic Indian food, Baati Chokha Gorakhpur offers something that stands out in a crowded market. The niche focus on traditional Uttar Pradesh cuisine is its unique selling point.
Low Initial Investment:
Compared to high-end casual dining franchises, Baati Chokha Gorakhpur offers a relatively low investment, making it a great option for first-time entrepreneurs and experienced investors alike.
Comprehensive Training & Support:
The brand offers franchisees comprehensive training in both operations and the preparation of its unique dishes. This ensures that the franchisee and their staff are well-prepared to deliver a consistent, high-quality experience for customers.
Marketing and Brand Recognition:
Baati Chokha Gorakhpur provides national marketing and branding support, helping franchisees establish and grow their businesses. The brand’s strong identity ensures that customers recognize and trust the franchise.
Proven Business Model:
With an efficient and replicable business model, the brand ensures its franchisees have access to time-tested operations and processes, helping them run their outlets smoothly and profitably.
Dedicated Supply Chain:
The brand offers a robust supply chain, ensuring that franchisees get access to high-quality ingredients and products, keeping the food quality consistent across all outlets.
Exclusive Territory:
Franchisees are typically granted exclusive territories to ensure there’s no direct competition within the local market, maximizing the potential for success.
Franchisee Profile: Baati Chokha Gorakhpur is looking for passionate and motivated individuals or business owners who have an interest in the food and hospitality industry. Ideal franchisees should have:
A strong business acumen and entrepreneurial spirit.
Experience or an interest in the restaurant or hospitality industry.
A commitment to maintaining quality, consistency, and customer service standards.
Sufficient capital investment to fund the setup and initial operational expenses.
An understanding of local market dynamics and customer preferences.
Franchise Requirements:
Investment: The total investment required for setting up a Baati Chokha Gorakhpur franchise will vary based on location and store size but generally ranges between INR 45-50 Lakhs (approximately).
Space Requirement: 2000-2500 sq. ft. for a full-service restaurant, depending on the location.
Royalty Fee: Typically, there will be a royalty fee percentage from the monthly turnover, ensuring ongoing support and updates from the brand.
Training: Franchisees will undergo a full training program to understand operational procedures, food preparation techniques, and customer service excellence.
Support Provided:
Pre-launch assistance including site selection and outlet design.
Training in operational procedures, kitchen management, and customer service.
Ongoing support for marketing, promotions, and management.
Recipe book and operational manuals to ensure consistency in product quality.
Marketing & Branding support for both online and offline campaigns.
How to Apply for a Franchise:
Express Interest: Interested franchisees can submit their inquiry through the official website or directly reach out to the brand.
Initial Screening: The brand will conduct a screening process to assess the suitability of the franchisee.
Meet the Team: Potential franchisees will meet with the Baati Chokha Gorakhpur team to understand the business model and operations.
Franchise Agreement: After agreeing on the terms, a formal franchise agreement will be signed.
Setup & Training: The franchisee will undergo training, site setup, and launch preparations.
Operations Commenced On 2023
Franchise Commenced On 2025
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 750000
Royalty/Commission 7 %
Anticipated percentage return on investment 25 %
Likely pay back period of capital for a Unit Franchise 9-11 Months
Other investment requirements no
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 2000 - 2500 Sq.ft
Franchisee training location Gorakhpur
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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