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Dark Stone – Story of Flavor, Craft, and Cool Innovation
In a world where desserts are no longer just about sweetness but about experience, innovation, and memory-making, Dark Stone has emerged as a pioneer. More than just an ice cream parlor, Dark Stone is a brand that redefines how we think about cold confections. It’s not simply a place where you satisfy your sweet tooth; it’s where indulgence meets artistry, and every scoop tells a story.
With its signature stone ice cream style, Dark Stone has successfully created a niche that blends flavor, performance, and creativity. It’s where the magic of frozen desserts is handcrafted — one order, one mix, one masterpiece at a time.
The Concept: What Is “Stone Ice Cream”?
At the heart of the Dark Stone experience lies a slab of chilled granite — the stage for its signature offering. Here, ice cream isn’t just scooped; it’s created. Freshly churned ice cream is spread across the freezing surface and combined with mix-ins like nuts, candies, fruits, syrups, brownies, and sauces.
The art of mixing, folding, chopping, and blending it all together — right before your eyes — transforms the dessert into something vibrant and interactive. This stone-based technique doesn’t just enhance texture and consistency; it adds a personal, hands-on feel that turns dessert into an experience.
Whether it’s a crunchy Ferrero Rocher delight, a gooey brownie explosion, or a tropical fruit fusion, each serving becomes a custom-made treat — frozen, flavored, and finished to perfection.
The Brand Philosophy: Craft, Choice & Community
Dark Stone isn’t just about ice cream. It’s a brand built on craftsmanship, freedom of choice, and a desire to connect with every individual who walks in. The philosophy behind it is simple:
What’s on the Menu? A Wonderland of Frozen Treats
Dark Stone offers far more than your everyday ice cream flavors. While traditional vanilla and chocolate may be there for the purists, the menu is designed for exploration. Some of the core categories include:
Stone Blended Ice Creams
These are the stars of the show. A base flavor is chosen and then customized with an array of mix-ins. Whether it's caramel drizzle, crushed Oreo, roasted almonds, or fruit chunks, the stone-mixing process creates a silky, flavorful finish.
Signature favorites often include:
Waffles & Ice Cream Combos
Warm Belgian waffles topped with scoops of ice cream, sauces, and sprinkles — a combo that never goes out of style. Some popular pairings include red velvet waffles with cream cheese ice cream, and dark chocolate waffles with hazelnut toppings.
Ice Cream Rolls
Made using the same cold slab, but with a twist — the mixture is spread thin and rolled up like scrolls. Rolled ice cream is a feast for the eyes and a trend that Dark Stone has mastered.
Thick Shakes
Creamy, dense, and rich — the shakes are built for indulgence. Flavors range from classic (strawberry, chocolate) to over-the-top creations like:
Mocktails & Coolers
For a refreshing break from the richness of ice cream, there are tangy mocktails, mojitos, and iced beverages to sip and chill with.
Aesthetic and Atmosphere: Where Ambience Meets Appetite
Dark Stone outlets are designed with intent. The interiors are contemporary, vibrant, and cozy, often filled with quirky signage, neon quotes, and walls that make the perfect selfie backdrop. It’s clear that this is a brand that caters to today’s generation — not just in what it serves, but in how it serves it.
There’s always music playing, comfortable seating, and an open layout that invites groups and solo diners alike. The highlight, of course, is the live ice cream station where the stone-mixing unfolds. Watching the preparation is not just entertaining — it’s therapeutic. The spatulas move rhythmically, chocolate spreads across the stone, and toppings are tossed like art in motion.
Why People Love It: The Dark Stone Effect
Dark Stone enjoys a cult following for several reasons:
Sustainability and Hygiene: Responsible Indulgence
Behind the fun and flavor, Dark Stone takes cleanliness and responsibility seriously. The live stations are cleaned frequently, staff wear gloves and hairnets, and ingredients are stored in hygienic, temperature-controlled containers.
As for packaging, many outlets have started moving toward eco-friendly, recyclable materials for takeaway and delivery.
Growth and Vision: The Future is Cold & Bold
Dark Stone is not just resting on its current popularity. The brand has ambitious plans to expand its footprint through:
In the long term, the vision is clear — to become the go-to destination for personalized frozen desserts, not just in urban hotspots but across regions and cultures.
More Than Ice Cream
Dark Stone is more than just an ice cream brand. It’s a platform for self-expression through flavor. It’s a place where fun, food, and feel-good vibes collide. Whether you come for a simple scoop or an over-the-top creation loaded with toppings, you leave with more than just a dessert — you leave with a memory.
And that’s what makes Dark Stone a brand to remember: it doesn’t just serve ice cream on a stone; it builds a culture around it.
Operations Commenced On 2014
Franchise Commenced On 2016
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 8 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 450 - 700 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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