Era Furniture: A Legacy of Craftsmanship and Innovation
From Humble Beginnings to Global Reach
Era Furniture traces its roots back to 2001 when Mr. Binu Erambathu founded the Erambathu Group. Starting as a small sawmill, the company quickly grew into a renowned furniture maker, known for its commitment to quality and timeless designs.
A Journey of Expansion
In 2010, the group expanded its horizons to include steel furniture under the brand Guru Steel Furniture and Interiors. This diversification allowed Era to cater to a wider range of customer needs, offering innovative solutions like modular kitchens and office cubicles.
Unifying the Legacy
In 2016, all the ventures were unified under the single brand name, Era Furniture. This consolidation allowed for a more focused approach, enabling the company to create over 200 unique furniture designs. Each piece, a masterpiece of craftsmanship, blends traditional techniques with modern aesthetics.
Direct-to-Consumer: A Transparent Approach
Era Furniture adopts a Direct-to-Consumer (D2C) model, eliminating intermediaries and offering customers the best possible prices. By cutting out the middleman, the company ensures transparency and direct customer engagement.
Ethical and Smart Shopping
Era Furniture is committed to ethical and sustainable practices. Every product is carefully selected to align with the company's core values, ensuring quality, durability, and environmental responsibility.
Experience the Era Difference
Discover a world of exquisite furniture, crafted with passion and precision. Explore our diverse range of products, from classic to contemporary, and experience the Era difference.
Operations Commenced On 2000
Franchise Commenced On 2024
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 8 %
Anticipated percentage return on investment 65 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
- NA -
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 5000 - 25000 Sq.ft
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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