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Excellent Jaggery Tea is a pioneering tea brand that has redefined the chai industry by blending the timeless tradition of tea with the health benefits of jaggery. Rooted in a vision to promote health and well-being, Excellent Jaggery Tea was born from an innovative idea during the establishment of a food processing plant. Since its inception in 2021, the brand has grown exponentially, capturing the hearts of tea lovers across India through its unique approach, customer-centric philosophy, and a robust franchise model.
From Idea to Reality: The Birth of a Brand
The journey of Excellent Jaggery Tea began with a simple but profound realization: tea, an integral part of Indian culture, could be reimagined to prioritize health without compromising on taste. The idea of replacing refined sugar with jaggery in tea became the cornerstone of the brand’s identity. This innovation not only made the tea healthier but also added a rich and earthy flavor that resonated with customers.
Starting with humble beginnings , the brand opened its first two outlets in 2021. These locations became the testing ground for the concept, and the overwhelming response from customers paved the way for rapid expansion. By the end of the financial year, over 21 outlets were operational across Maharashtra and Karnataka.
Expanding Footprint: A Growing Network of Outlets
Today, Excellent Jaggery Tea boasts an ever-growing network of branches across prominent locations, including:
This rapid growth is a testament to the brand’s ability to connect with customers, offering a product that combines taste, health, and affordability.
The Product: A Healthier Take on Tea
At the heart of Excellent Jaggery Tea lies its flagship product: jaggery tea. Made with high-quality ingredients and no refined sugar, the tea offers a healthier alternative while retaining the comforting warmth and rich taste of traditional chai.
Key Features of Jaggery Tea:
Vision: Redefining the Chai Industry
The vision of Excellent Jaggery Tea is bold and ambitious:
The brand envisions spreading its presence across India, creating a web of tea lovers and entrepreneurs united by their passion for excellent jaggery tea. Just as families are bound by emotions, tea lovers are bound by their love for chai. Excellent Jaggery Tea aims to nurture and expand this network, connecting communities through a shared love for health-conscious tea.
Mission: Customer Smiles Above All
At the core of Excellent Jaggery Tea’s mission is the customer experience:
The brand prioritizes customer satisfaction by offering a product that is not only delicious but also promotes health. The commitment to quality and taste ensures that every cup of jaggery tea leaves a lasting impression, creating a loyal customer base that continues to grow.
Franchise Model: Empowering Entrepreneurs
Recognizing the potential of its business model, Excellent Jaggery Tea has embraced the franchise concept to fuel its expansion. The brand’s franchise model offers aspiring entrepreneurs an opportunity to join the chai revolution and grow together.
Why Choose Excellent Jaggery Tea Franchise?
This model not only helps the brand expand its reach but also fosters a community of passionate entrepreneurs committed to delivering exceptional tea experiences.
Customer-Centric Approach: The Key to Success
Excellent Jaggery Tea’s success can be attributed to its unwavering focus on the customer. From sourcing high-quality jaggery and tea leaves to maintaining consistency across outlets, every aspect of the business is designed to delight the customer.
Customer Experience Highlights:
Health and Wellness: The Core Philosophy
Excellent Jaggery Tea’s emphasis on health aligns with the growing demand for wellness-focused products. By replacing refined sugar with jaggery, the brand addresses a major health concern while retaining the indulgence of traditional chai.
Benefits of Jaggery Tea:
Future Goals: Expanding Horizons
The journey of Excellent Jaggery Tea has only just begun. With a solid foundation and an expanding network, the brand is poised for even greater success.
Future Plans Include:
Excellent Jaggery Tea is more than just a tea brand; it’s a movement that combines tradition, health, and entrepreneurship. By creating a product that resonates with the modern consumer’s need for wellness, the brand has carved a unique niche in the competitive chai industry.
With its commitment to quality, customer satisfaction, and sustainable growth, Excellent Jaggery Tea is not only transforming how tea is enjoyed but also empowering entrepreneurs to be part of this revolutionary journey.
As the brand continues to expand its reach, one thing remains certain: Excellent Jaggery Tea is on its way to becoming a household name, uniting tea lovers across the globe in their shared love for a healthier, tastier cup of chai.
Operations Commenced On 2020
Franchise Commenced On 2020
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
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Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
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Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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