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In a world where coffee is no longer just a beverage but an experience, few brands manage to strike a balance between tradition and modern flair. One such brand that has emerged with a bold voice and a fresh perspective is Haqse Coffee. With its unforgettable tagline — “Sip. Chill. Repeat.” — it has rapidly carved out a unique identity that speaks to the soul of a new generation of coffee lovers. But this isn’t just another brand selling coffee. It’s a culture, a movement, a lifestyle — one cup at a time.
The Philosophy Behind the Brew
At the heart of Haqse Coffee is an idea: that everyone deserves their moment of indulgence. The name “Haqse,” meaning “with rightful authority,” reflects this core belief. It’s about taking that break unapologetically. It’s about claiming joy, flavor, and a little bit of rebellion in your daily routine. The brand invites people to not just consume coffee, but to own their moment — haqe se.
This idea transcends just coffee. It’s about pausing the chaos, finding a corner of calm, and sipping into something that feels like a reward. The brand philosophy radiates an energy that is simultaneously fierce and laid-back — a paradox that has become its identity.
Reinventing Tradition
Haqse Coffee offers more than your average espresso or latte. Its signature innovation lies in how it revives and reinterprets a classic dessert drink into a coffee-forward creation. By blending creamy textures with bold brews, the result is a luxurious fusion that satisfies both sweet cravings and caffeine needs.
Instead of following the usual path of global coffee trends, Haqse Coffee has looked inward — reimagining traditional, comforting formats and infusing them with contemporary coffee culture. It bridges generations and palates. Whether someone grew up sipping creamy chilled drinks during hot summers, or prefers the modern cold brew, this is a space where both worlds meet harmoniously.
The Sip Factor: The Product Line
Every offering from Haqse Coffee is designed with meticulous detail, blending art and science. From sourcing ingredients to final presentation, the focus remains on quality, consistency, and flavor innovation.
The range doesn’t just aim to serve a caffeine fix — it curates a whole experience. Each cup is crafted to cater to mood, moment, and personality. The goal is clear: serve drinks that aren’t just consumed, but remembered.
Chill Mode: More Than a Vibe
Haqse Coffee’s approach to the “Chill” aspect of its tagline goes far beyond chilled beverages. It champions a state of mind — where slowing down, relaxing, and savoring becomes a ritual. In today’s hyper-speed world, the brand serves as a reminder to unwind, to let go of the rush, and to indulge in something that feels personal and peaceful.
This ethos is reflected in everything — from the soothing aesthetic of their outlets (for those who’ve experienced them) to the packaging, messaging, and overall communication. There’s a rhythmic calmness that wraps around you — urging you to stay a little longer, breathe a little deeper, and just be.
It’s not about rushing through a morning cup or chugging caffeine to push through the day. It’s about making space for the act of chilling. To sip something rich, cold, bold — and take your time with it.
Repeat: The Ritual of Everyday Luxury
The “Repeat” part of the tagline is a subtle but powerful invitation. It acknowledges that good things — when done right — deserve to be done often. Haqse Coffee doesn’t aim to be a rare indulgence. It wants to be a part of your daily life, a staple that makes everyday feel a little more luxurious.
In essence, it brings the idea of ‘everyday joy’ into focus. Why wait for a special occasion when you can create one with every cup? With its rich textures, full-bodied flavors, and soulful vibes, Haqse Coffee turns ordinary breaks into cherished rituals.
And once you’ve had one cup, it’s hard not to go back for another.
Quality Without Compromise
What makes Haqse Coffee stand out is its relentless focus on purity and quality. No shortcuts. No artificial aftertastes. Only fresh ingredients, real flavors, and expertly calibrated brewing processes. Every ingredient is chosen with care — from the coffee beans to the milk, the syrups, and even the tiniest garnishes.
In an era where mass production often dilutes authenticity, Haqse Coffee takes the opposite path. It delivers handcrafted experiences that are personal and memorable. Whether served in a cup or a bottle, it’s all about the integrity of the flavor and the consistency of the craft.
Sustainability and Ethics
With growing awareness around climate and conscious living, Haqse Coffee integrates sustainable choices wherever possible. From eco-conscious packaging to ethical sourcing of ingredients, the brand recognizes that indulgence should not come at the planet’s expense.
In a landscape where consumers demand transparency, Haqse Coffee aims to respond not just with promises, but with proof. By supporting local suppliers and reducing its carbon footprint, the brand aligns its business model with the principles of responsibility and ethics.
Connecting with Community
Beyond the drinks, Haqse Coffee thrives on connection. Whether it’s through social media storytelling, collaborations with artists and creators, or campaigns that celebrate diversity and self-expression — the brand speaks a language that resonates with the bold, the creative, and the unapologetic.
Community isn’t just a marketing tool — it’s part of the DNA. It’s about celebrating shared experiences, highlighting customer stories, and building a tribe of coffee lovers who stand for more than just flavor. They stand for a lifestyle of claiming joy “haqse.”
The Future Brew
Haqse Coffee isn’t just resting on its current success. It constantly seeks to innovate — with new flavors, seasonal twists, and product formats that adapt to changing tastes and occasions. From experimenting with plant-based options to exploring healthier alternatives without compromising taste, the future looks dynamic.
Moreover, as coffee continues to evolve into a cultural force — from fashion to wellness — Haqse Coffee is poised to be a thought leader, a trendsetter, and a disruptor in this space.
Haqse Coffee is not just a beverage brand. It is a movement that challenges the mundane and celebrates the extraordinary in everyday life. With a bold personality, rooted values, and a clear sense of purpose, it redefines what it means to enjoy coffee.
“Sip. Chill. Repeat.” isn’t just a slogan. It’s an invitation. To slow down. To savor. To indulge, unapologetically. Whether you’re a coffee aficionado or someone discovering your palate, Haqse Coffee welcomes you with open arms and a chilled cup.
Every sip is a moment. Every chill is a vibe. Every repeat is a celebration.
And that’s Haqse — with rightful joy, every single time.
Operations Commenced On 2024
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 90 - 100 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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