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Induscraft: Our Story & Philosophy
Induscraft, a name synonymous with unique, high-quality, and exquisitely handcrafted furniture, has evolved over the past 15 years into a prominent brand within India and on the international stage. This success is driven by the dedication to creating stunning furniture pieces that seamlessly blend traditional craftsmanship with modern design. Owned by Arihant Art Innovation, Induscraft stands as a Government-recognized Export House engaged in both the manufacturing and sale of furniture. Through a combination of innovative designs, skilled craftsmanship, and a focus on customer satisfaction, Induscraft has successfully carved a niche in the furniture industry.
A Journey of Excellence
Induscraft's journey began with a simple yet powerful idea: to offer furniture that is not only stylish and contemporary but also rooted in the rich cultural heritage of India. For more than 15 years, the brand has built a solid reputation for producing exquisite furniture pieces that combine aesthetics, functionality, and longevity. This commitment to excellence has led to the company’s significant growth, expanding its footprint across India and into international markets.
The heart of Induscraft’s offerings lies in its focus on crafting furniture that caters to both domestic needs and international tastes. The company carefully curates its collection to meet the growing demand for unique, high-quality handcrafted furniture while simultaneously emphasizing affordability. Induscraft's products embody the perfect harmony between modern design and traditional craftsmanship, making them an ideal choice for customers who value both style and heritage.
The Craftsmanship Behind the Furniture
A crucial aspect of Induscraft’s identity is its dedication to employing skilled craftsmen who bring years of expertise and a deep understanding of traditional woodworking techniques. Induscraft’s furniture pieces are known for their intricate detailing and exceptional craftsmanship, resulting in products that are not only functional but also works of art. These artisans, using their exceptional skill sets, create pieces that reflect a perfect fusion of style, design, and heritage.
To ensure that each piece is both beautiful and durable, Induscraft uses high-quality materials sourced from the best suppliers. The brand is particularly known for its use of sheesham wood, teak wood, and acacia wood—three of the most premium woods that are not only rich in texture but also durable enough to withstand the test of time. These woods are carefully seasoned and treated to maintain their integrity, ensuring that the furniture remains strong and resilient while retaining its aesthetic appeal for years to come.
Sheesham wood, also known as Indian rosewood, is known for its dense and rich texture. It imparts a warm, earthy tone to the furniture, creating an inviting and homely atmosphere. Teak wood, on the other hand, is renowned for its strength and natural resistance to weathering, making it perfect for both indoor and outdoor furniture. Acacia wood, often chosen for its distinct grain patterns and impressive durability, adds a unique character to every piece it forms.
By combining these materials with exceptional craftsmanship, Induscraft has been able to create a wide range of furniture that appeals to diverse customer preferences. From modern minimalist designs to ornate, traditional styles, each piece of furniture is created with attention to detail and a commitment to quality.
Our Philosophy: "Larger Than Life Ambience"
At the core of Induscraft’s brand philosophy is the belief that furniture has the power to reflect one’s personality and aspirations. Induscraft has always strived to create furniture that goes beyond mere functionality, crafting pieces that shape the very essence of a room. For Induscraft, furniture is not just about filling space—it’s about creating an environment that resonates with the people who use it. This is encapsulated in the brand’s philosophy: “In every room, the furniture reflects you larger than life.”
Induscraft's commitment to helping customers create a “Larger Than Life Ambience” in their homes is evident in every piece of furniture they offer. The brand recognizes that furniture is a reflection of the homeowner’s taste, personality, and lifestyle, and that it plays a central role in setting the tone of a room. As such, Induscraft's designers work tirelessly to create collections that allow customers to express their individuality and design preferences, while simultaneously enhancing the beauty and functionality of their living spaces.
Whether it's a sleek, contemporary dining table, a rustic bookshelf, or an intricately carved sofa, each piece is intended to transform the home into a space that feels personal and inviting. The brand’s philosophy is rooted in the idea that the right furniture can enhance the way people live, work, and interact with their surroundings.
Sustainability and Ethical Sourcing
In today’s world, where sustainability is an increasingly important factor in consumers’ purchasing decisions, Induscraft takes pride in sourcing its raw materials ethically and sustainably. The company places great emphasis on responsible sourcing, ensuring that the wood used in its furniture is obtained from sustainable sources and treated in an environmentally friendly manner.
By adhering to sustainable practices, Induscraft ensures that its products not only meet the highest standards of quality but also contribute to the well-being of the planet. The brand’s dedication to eco-friendly practices extends beyond sourcing materials—Induscraft also ensures that its production processes minimize waste and make use of efficient energy solutions to reduce its carbon footprint.
This focus on sustainability, combined with the brand’s commitment to crafting long-lasting, timeless pieces, means that Induscraft customers can enjoy the beauty and durability of their furniture while also supporting a company that prioritizes the health of the environment.
Customer Satisfaction: The Heart of Induscraft
One of the driving forces behind Induscraft’s success is its unwavering commitment to customer satisfaction. The brand recognizes that purchasing furniture is not just a transactional decision but a deeply personal one, as furniture becomes a part of the home and lifestyle of the customer. As such, Induscraft goes above and beyond to ensure that every customer has a seamless experience from start to finish.
From the careful selection of high-quality raw materials to the meticulous craftsmanship of each piece, Induscraft works hard to guarantee that every product meets the highest standards. The brand’s commitment to customer satisfaction doesn’t stop at the point of sale—Induscraft is also dedicated to offering exceptional after-sales service to ensure that customers are completely satisfied with their purchases.
By offering direct-to-consumer pricing, Induscraft helps customers access high-quality furniture at affordable prices without compromising on craftsmanship. This focus on providing value for money, combined with the company’s emphasis on durability and design, makes Induscraft a brand that customers trust and return to year after year.
Looking Ahead: Innovation and Growth
As Induscraft continues to expand both domestically and internationally, the brand remains focused on its mission to offer customers exceptional, handcrafted furniture that reflects the beauty and heritage of India. With a commitment to innovation, quality, and customer satisfaction, Induscraft is poised to further solidify its place as a leader in the furniture industry.
The brand’s focus on craftsmanship, sustainability, and creating a “Larger Than Life Ambience” in homes around the world will continue to guide its future growth and success. By staying true to its values and continually adapting to the changing needs and desires of its customers, Induscraft is well-positioned to remain a trusted name in the furniture industry for years to come.
In conclusion, Induscraft is a brand that understands the importance of furniture in shaping a home’s atmosphere. With its rich heritage, skilled artisanship, sustainable practices, and a commitment to customer satisfaction, Induscraft is more than just a furniture brand—it is a creator of spaces, a purveyor of culture, and a partner in building homes that reflect the aspirations and individuality of their owners.
Operations Commenced On 2000
Franchise Commenced On 2020
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Royalty/Commission 6 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 1200 Sq.ft
Preferred location of unit franchise outlet Metro cities, Surat, South India, Chennai
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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