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iTurn is a transformative force in the field of driving education, born from a passionate vision to redefine driver training and road safety in India. Based in Trivandrum, iTurn's journey began with a simple yet impactful app called Sarathi, designed to assist individuals in preparing for their learner's permit exams. Little did the team know that Sarathi would ignite a larger mission to revolutionize driving education and address critical issues plaguing India’s roads.
The Beginning: Sarathi App and Beyond
The inception of iTurn lies in the development of the Sarathi app. Recognizing the challenges individuals faced while preparing for their learner's permit exams, the team created Sarathi as a user-friendly tool to simplify the process. The app’s success exceeded expectations, reaching a wide audience and garnering positive feedback.
Encouraged by this success, the team envisioned a more holistic solution to improve driver training. They identified inefficiencies in traditional driving schools and set out to create a cutting-edge Enterprise Resource Planning (ERP) system. This system, combined with specialized apps for driving schools, aimed to:
Their mission was not just about building tools but about creating a lasting impact on the driving culture in India.
Eye-Opening Discoveries
As the team introduced their ERP solutions to driving schools across Trivandrum, Ernakulam, and Bengaluru, they uncovered alarming realities:
These findings painted a grim picture of India’s driving education landscape, where traditional schools often failed to impart the discipline and skills necessary for safe driving. Many aspiring drivers abandoned their ambitions due to the unprofessional practices of these institutions.
The Turning Point
Motivated by these revelations, the iTurn team committed to acquiring the expertise needed to drive meaningful change. They enrolled in an intensive instructors' certification course at the prestigious Institute of Driving Training and Research (IDTR) in Pune. This experience was transformative, as it provided the team with:
Armed with this knowledge, the team realized that even experienced drivers were often unaware of proper driving techniques. This realization fueled their resolve to establish iTurn, a brand dedicated to instilling the right values and skills in aspiring drivers.
Founding iTurn: A Vision for Change
iTurn was founded with a bold vision: to transform India’s driving education system and foster a disciplined, professional, and safety-conscious driving culture. The company's mission is to empower drivers with the knowledge and skills needed to navigate roads safely and responsibly, ensuring a harmonious and accident-free traffic environment.
Mission and Vision
Core Values
iTurn’s operations are built on a foundation of core values that guide its mission:
Solutions and Offerings
iTurn offers a comprehensive range of solutions to address the gaps in traditional driving education:
Impact on Road Safety
iTurn’s efforts are centered on addressing the root causes of unsafe driving in India:
A Technological Edge
iTurn’s use of technology sets it apart in the industry. The company integrates innovative tools to enhance the learning experience, such as:
Future Aspirations
As iTurn continues its journey, the company has ambitious plans to expand its reach and impact:
iTurn is more than just a driving school; it is a movement to transform the way driving education is perceived and practiced in India. From its humble beginnings with the Sarathi app to its current mission of creating a disciplined and safe driving culture, iTurn embodies the spirit of innovation, responsibility, and excellence.
By addressing critical issues such as inadequate training and unsafe driving behaviors, iTurn is paving the way for a safer and more harmonious traffic environment. With its unwavering commitment to its mission, iTurn is not only shaping better drivers but also contributing to a brighter and safer future for all road users. The journey has just begun, and the team at iTurn is poised to lead the change India’s roads desperately need.
Operations Commenced On 2023
Franchise Commenced On 2024
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 200000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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