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John Players: A Fashion Brand for the Modern Generation
John Players is a dynamic clothing brand known for its diverse range of casual and formal wear, primarily targeting young adults and professionals in India. As a part of the Reliance Group, a significant player in the Indian consumer goods sector, John Players has established itself as a go-to brand for those seeking stylish and affordable fashion options.
Product Range
John Players offers a comprehensive collection of clothing, including:
The brand is recognized for incorporating the latest trends, vibrant colors, and playful styling, ensuring that there’s something for every occasion. This variety allows consumers to express their individuality while maintaining a sense of style.
Target Audience
The primary audience for John Players is the youth and young professionals who are fashion-conscious and seek trendy yet comfortable clothing. The brand understands the pulse of modern consumers, offering designs that resonate with their aspirations and lifestyles. By focusing on both style and functionality, John Players appeals to individuals who value both aesthetics and practicality in their wardrobe choices.
Quality and Affordability
One of the standout features of John Players is its commitment to providing good quality clothing at competitive prices. The brand has built a reputation for being accessible to budget-conscious shoppers without compromising on style or fabric quality. This focus on affordability makes John Players a popular choice among young adults who want to stay fashionable without overspending.
Brand Positioning
John Players positions itself as a lifestyle brand that promotes self-expression and individuality through fashion. The brand encourages consumers to embrace their unique styles while offering a range of options that reflect contemporary trends. This approach resonates with a generation that values authenticity and wants their clothing to reflect their personality and aspirations.
Marketing and Outreach
John Players employs a multifaceted marketing strategy to enhance its visibility and appeal. The brand frequently engages in celebrity endorsements and collaborations, leveraging popular figures to connect with its target audience. These marketing campaigns often highlight the brand's aspirational and trendy attributes, effectively positioning it as a choice for the fashion-forward youth.
The brand's presence is bolstered by a nationwide network of over 225 exclusive stores and 1,200 multi-brand outlets, making it accessible to consumers across India. Additionally, John Players has received accolades, such as being named "The Most Admired Shirt Brand of the Year" at the Images Fashion Awards in 2005 and winning the "Most Admired Fashion Campaign of the Year" in 2007.
Why Choose John Players?
John Players is not just a clothing brand; it represents a lifestyle that is aspirational, playful, and international. Its trendy and premium offerings cater to the discerning youth, making it a reliable choice for anyone looking to enhance their wardrobe. With its commitment to quality, affordability, and modern designs, John Players continues to carve out a niche for itself in the Indian fashion landscape, ensuring that every piece is a reflection of contemporary trends and youthful exuberance.
Operations Commenced On 2002
Franchise Commenced On 2002
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 3-4 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
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Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 1200 Sq.ft
Preferred location of unit franchise outlet Haryana, Punjab, Chandigarh, Himachal Pradesh, Jammu and Kashmir
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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