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Khichdi Express: A Journey of Flavor, Health, and Innovation
At Khichdi Express, we specialize in crafting wholesome, nourishing meals that provide comfort and sustenance for the body, mind, and soul. Our journey began in July 2019 with the launch of our first outlet in Hyderabad, the City of Nawabs, which is renowned for its rich culinary heritage, especially its iconic Biryani. Yet, amidst this food culture dominated by spicy and heavy dishes, we identified a need for healthy, comforting, and home-style meals. Our mission was clear: to offer a fresh, nutritious alternative that would cater to the health-conscious food lover and those seeking wholesome comfort food.
Thus, we introduced Khichdi, a time-honored Indian comfort food, made with love, high-quality ingredients, and traditional cooking methods. Known for its healing properties, Khichdi quickly became a hit with people seeking both a light, nutritious meal and a satisfying dish that nourishes the body. What started as a modest venture grew into a beloved brand, as Khichdi Express earned the trust and loyalty of hundreds and thousands of customers craving healthy, home-cooked meals.
Our Breakthrough: The Pro Kabaddi League Partnership
A key milestone in our journey came when we were chosen as the official catering partner for the Pro Kabaddi League, a prestigious national sports event. This partnership was a game-changer for us, elevating our visibility and establishing Khichdi Express as a reliable provider of wholesome, delicious meals on a larger platform. It helped us reach a wider audience and solidified our reputation in the food industry as a trusted source for comfort food.
Navigating Challenges: The Pandemic Era
Like many businesses, the global pandemic of 2020 and 2021 presented challenges. However, for Khichdi Express, it turned out to be a blessing in disguise. As people sought healthy, immunity-boosting food during the crisis, Khichdi became a popular choice. Its reputation for being both nourishing and comforting led to a surge in demand. Whether people were ordering from home, hospitals, or hotels, our Khichdis provided the comfort and nutrition they needed, helping them recover from illness and stress.
During this time, we received an outpouring of gratitude from our customers, and the word-of-mouth marketing was priceless. This strong emotional connection with our customers fueled our growth and led to a loyal customer base that continues to support us today.
Growth and Expansion
Thanks to the unwavering support of our customers and our commitment to delivering quality, Khichdi Express has carved out a distinctive niche in the food industry. We are proud to have earned consistent high ratings on food delivery platforms like Swiggy and Zomato, a testament to our focus on quality, taste, and customer satisfaction. The loyalty and positive feedback from our customers, combined with our focus on innovation and excellent service, have positioned us as leaders in the healthy comfort food space.
Today, we are excited to expand further, with plans to open more outlets across Hyderabad, allowing us to bring the warmth and comfort of Khichdi to even more people.
Khichdi: The National Comfort Food of India
Khichdi, often called the unofficial national dish of India, holds a special place in the hearts and kitchens of Indian households. It is the go-to comfort food that transcends all seasons, occasions, and states of health. Whether you’re feeling under the weather, too busy to cook, or just craving something light yet fulfilling, Khichdi is always the answer. Studies show that 50% of Indians consume Khichdi at least once or twice a week, making it a household staple.
More About Us: Quality, Nutrition, and Taste
At Khichdi Express, we are passionate about offering a complete meal that is affordable, nutritious, and full of flavor. Our menu boasts over 30+ varieties of unique, pure vegetarian Khichdis, each crafted with the finest ingredients, ensuring that every bite is packed with health and taste. In addition to our Khichdis, we offer a variety of fresh salads, beverages, and desserts to complement your meal.
What sets us apart from many of our competitors is our commitment to preparing freshly cooked food. We take pride in serving meals that are never frozen, ensuring that each Khichdi is hot, flavorful, and full of nutritional value. Our slogan, “Ghar Wali Baath”, reflects our mission to provide food that feels just like home—simple, comforting, and made with care. We use traditional recipes, including pure Desi ghee, to give you the authentic taste of homemade food while also adapting to the tastes of today’s health-conscious customers.
Whether you're looking for a quick meal, a nourishing comfort dish, or simply the warmth of a home-cooked meal, Khichdi Express has something to satisfy your cravings. Our promise is to serve you with the healthiest, most flavorful Khichdis, bringing the comfort of homemade food right to your table.
Operations Commenced On 2019
Franchise Commenced On 2023
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 5 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 600 Sq.ft
Preferred location of unit franchise outlet main road , market area
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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