Company Overview: Killer
Killer, a premier Indian fashion brand, is the flagship label of Kewal Kiran Clothing Limited. Established in 1989, Killer has evolved into a global powerhouse known for its youthful, trendy, and vibrant approach to menswear. The brand targets the 16-30 age group, distinguishing itself with its leadership position in the premium menswear segment in India.
Brand Evolution and Product Portfolio: Initially launched as a jeans brand, Killer has significantly expanded its product range. Today, Killer is renowned for its comprehensive portfolio that includes:
Killer's commitment to innovation is evident in its product designs, which often set new trends in the market. The brand's apparel is not merely clothing but a style statement, embodying the highest standards of Indian Western denim wear.
Innovations and Key Milestones: Killer has been at the forefront of denim innovation in India, consistently pushing the boundaries of design and functionality. Key innovations include:
Design and Craftsmanship: The Killer design team has dedicated over three decades to perfecting denim. They have pioneered unique washes and treatments that enhance denim's inherent qualities. From raw, unwashed denim to extreme bleached variations, Killer’s sophisticated washing palette creates garments with distinctive textures and a rich narrative.
Marketing and Brand Communication: Killer has made a significant impact in Indian advertising through compelling campaigns that highlight its attitude and style. The brand's marketing strategy, including print and outdoor campaigns, effectively communicates its essence, blending passion with an international flair to build a strong, iconic brand image.
Retail Presence: Killer's extensive retail network includes:
This widespread retail presence ensures Killer’s accessibility to a broad audience, adapting to evolving consumer preferences and trends.
Killer is more than a brand; it embodies attitude, style, and innovation. Its long-standing leadership in the premium menswear segment and its relentless pursuit of fashion excellence make it a standout name in the global fashion industry.
Operations Commenced On 1989
Franchise Commenced On 2000
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 18 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 700 Sq.ft
Preferred location of unit franchise outlet Mumbai
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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