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Ku-Koo-Ch-Ku Poultry Farm, a prominent name in the poultry industry of Maharashtra, has established itself as a leader in contract broiler farming. Founded in 1987, this family-run enterprise has evolved from modest beginnings into a fully integrated poultry operation. With a focus on quality and innovation, Ku-Koo-Ch-Ku Poultry Farm offers a comprehensive range of services including breeder farming, hatchery operations, feed milling, quality control, and poultry processing. This article explores the journey, achievements, and future prospects of Ku-Koo-Ch-Ku Poultry Farm, highlighting its contributions to the poultry industry and its impact on the local economy.
The Beginnings of Ku-Koo-Ch-Ku Poultry Farm
In April 1987, brothers Prashant and the founder embarked on a journey with a modest investment of Rs. 4,000. Their initial venture was a small-scale broiler farm with just 400 chicks. Despite facing numerous challenges and contemplating giving up, the support from the Redij family was pivotal. This backing provided the necessary financial and emotional support to keep the dream alive and lay the foundation for what would become Ku-Koo-Ch-Ku Poultry Farm.
Early Struggles and Growth
In its early years, the farm faced significant hurdles, including limited resources and quality constraints. However, persistence and a commitment to improvement led to growth. The crucial turning point came with financial backing from the Bank of Maharashtra, enabling the farm to expand its operations and infrastructure. This support was instrumental in transitioning from a small-scale operation to a more substantial and efficient poultry farm.
Expansion and Technological Advancements
Technological Integration (2006 Onwards)
The year 2006 marked a significant milestone when Kunal and Prasad joined the farm. Their involvement brought new technological advancements and a shift towards more modern practices. This period saw the establishment of breeder farms and hatcheries, which significantly improved the quality of chicks and feed. Collaboration with industry leaders like Venky’s played a crucial role in this advancement, providing valuable guidance and support.
Introduction of Feed Mills and R&D Laboratory
A commitment to continuous improvement led to the establishment of two feed mills and a research and development (R&D) laboratory. The feed mills were designed to produce high-quality feed, essential for the growth and health of the poultry. The R&D laboratory, staffed by highly skilled scientists, focuses on improving feed quality through rigorous research and testing. Dr. V.S. Narsapur, a renowned expert, has been a guiding force in the laboratory, ensuring that the farm adheres to the highest standards of quality.
Advancements in Production and Infrastructure
Over the years, Ku-Koo-Ch-Ku Poultry Farm has made significant strides in production capacity and infrastructure.
Overcoming Challenges and Crisis Management
The Avian Flu Epidemic (2006)
One of the significant challenges faced by Ku-Koo-Ch-Ku Poultry Farm was the avian flu epidemic in 2006. This crisis caused widespread panic and massive losses across the poultry industry. Despite the adverse conditions, Ku-Koo-Ch-Ku Poultry Farm managed to navigate through the crisis by adopting superior technologies and developing a supportive business model. This model involved integrating local farmers into the Ku-Koo-Ch-Ku Parivar (family) through contract farming, providing them with a stable and assured income.
Building Resilience and Support
During the epidemic, many farmers faced severe financial losses and some even bankruptcy. Ku-Koo-Ch-Ku Poultry Farm's model of partnership helped mitigate these challenges by sharing resources and knowledge. This approach not only supported individual farmers but also strengthened the overall poultry supply chain.
Current Operations and Achievements
Integrated Operations
Ku-Koo-Ch-Ku Poultry Farm operates a fully integrated poultry business model that includes
Core Values and Mission
Inspiration and Mission
Ku-Koo-Ch-Ku Poultry Farm is inspired by the values of "Atma Nirbhar" (self-reliant) and "Swasth Bharat" (healthy India). The farm is committed to supporting local poultry manufacturers and delivering healthy chicken products to consumers. Their mission, "Partners in Progress," reflects a dedication to working collaboratively with business partners, fostering strong relationships, and achieving mutual success.
Work culture and community impact
Local Focus
The company emphasizes "Local Comes First," creating employment opportunities for local residents and supporting the socio-economic stability of the region. This approach helps reduce migration and urbanization by providing stable income sources within the community.
Quality Focus
Ku-Koo-Ch-Ku Poultry Farm is dedicated to maintaining high standards of quality through:
Franchise Opportunities
Ku-Koo-Ch-Ku Poultry Farm offers franchise opportunities, allowing entrepreneurs to benefit from the brand's established reputation and support network. The franchise model includes:
Ku-Koo-Ch-Ku Poultry Farm’s journey from a small-scale operation to a leading contract broiler farming company in Maharashtra is a testament to its resilience, innovation, and commitment to quality. With a fully integrated business model, advanced technological practices, and a strong focus on community support, the farm has made significant contributions to the poultry industry. Its dedication to providing high-quality products, supporting local farmers, and maintaining stringent quality standards continues to drive its success and growth.
Ku-Koo-Ch-Ku Poultry Farm moves forward, it remains committed to its core values and mission, striving to deliver excellence in every aspect of its operations. Through ongoing improvements, strategic partnerships, and a focus on sustainability, Ku-Koo-Ch-Ku Poultry Farm is poised to continue its legacy of success and make a positive impact on the poultry industry and the communities it serves.
Operations Commenced On 1987
Franchise Commenced On 2017
Investment INR 50000 - 2lakh
Franchise/Brand Fee INR 10000
Royalty/Commission 15 %
Anticipated percentage return on investment 15 %
Likely pay back period of capital for a Unit Franchise 0- Months
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Maharashtra
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Type of property required for this franchise opportunity Commercial
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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