Lee Cooper Franchise Cost – How to get, Contact, Apply, Fee

Founded in London’s East End in 1908, Lee Cooper has a legacy that spans over a century as the Original British Denim Brand. From its humble origins in workwear, the brand has evolved into a global fashion icon known for its innovative and high-quality denim. Lee Cooper's rich history has woven itself into the fabric of British culture, with its denim becoming synonymous with legendary rock 'n' roll bands, pioneering styles, and trendsetting fashion.

A Century of Craftsmanship and Innovation

The Lee Cooper journey began in 1908 when Morris Cooper, originally from Lithuania, established The Morris Cooper Factory in East London. The factory quickly gained a reputation for producing durable and long-lasting workwear, including overalls. With the outbreak of the First World War, the factory adapted its production to meet the demands of military uniforms for British troops. The dedication to quality and innovation became a cornerstone of the brand, setting the stage for Lee Cooper's transformation into a leading denim brand.

In 1931, the factory’s name was changed to M. Cooper (Overalls), and during World War II, Lee Cooper became known for producing battle uniforms and denim fatigues for the British armed forces. The brand's strong commitment to craftsmanship and functionality continued through this turbulent period.

After the war, Lee Cooper underwent a pivotal transformation. Harold Cooper, Morris's son, took the helm of the factory and shifted the focus from workwear to jeans production. The iconic name Lee Cooper was born, and by the late 1940s, the brand was at the forefront of introducing denim jeans to the UK market.

The Rock 'n' Roll Revolution

Lee Cooper's unique blend of craftsmanship and style caught the attention of rock ‘n’ roll musicians, marking the beginning of a long-standing relationship between music and fashion. The Rolling Stones, UB40, Serge Gainsbourg, and Rod Stewart were among the legendary artists who embraced Lee Cooper jeans, solidifying the brand’s place in music history. By the 1950s, Lee Cooper had not only become a staple in British fashion but had also pioneered the connection between denim and music.

In the 1960s, Lee Cooper introduced the first-ever jeans for women with a front zip, causing public outcry but also revolutionizing women’s fashion. The brand quickly expanded its offerings, launching a vibrant collection of colored jeans that captured the essence of 60s London. The 70s saw the rise of bellbottom flares, with Lee Cooper continuing to push the envelope by collaborating with iconic figures like Serge Gainsbourg and Jane Birkin.

Denim for the World Stage

By the 1980s, Lee Cooper's global presence had expanded with its sponsorship of The Rolling Stones, helping propel the brand into the global spotlight. The brand continued to innovate with unique products such as the jogging jean, which was promoted through a high-profile campaign by the renowned fashion photographer Jean-Paul Goude.

Lee Cooper's legacy as a pioneer in denim fashion continued into the 90s and early 2000s with collaborations and partnerships that celebrated the brand's heritage. The iconic Lee Cooper logo was refreshed to its current form, and in 2008, to mark its 100th anniversary, the brand made headlines by providing denim jackets and suits for over 1,200 members of the British Olympic and Para-Olympic teams during the Beijing Olympics opening ceremony.

The Cooper Collection: A New Era of Premium Denim

Lee Cooper's craftsmanship and heritage are epitomized in the Cooper Collection. This range features premium selvedge denim, designed in classic and reimagined silhouettes, and proudly reflects the East London heritage that defined the brand’s early years. With select styles still manufactured in London, this collection honors the enduring craftsmanship that has driven Lee Cooper since its inception.

Lee Cooper Today: Timeless British Style

Lee Cooper remains a global force in the denim industry, with its dedication to quality, innovation, and British style continuing to resonate in today’s fashion world. The brand's ethos—"London is in our Jeans"—remains a testament to its deep-rooted connection to the vibrant energy and culture of London.

The Autumn/Winter 2019 campaign features renowned contemporary dancer Renee Stewart and Harry Kirton, star of the hit British TV series Peaky Blinders, alongside an original track by British icon Boy George. This latest campaign continues the brand's legacy of blending fashion with music, a core element of Lee Cooper’s identity.

Experience the heritage. Embrace the innovation. At Lee Cooper, we continue to create timeless denim with a distinctive British edge. With over a century of expertise, Lee Cooper remains a staple in global fashion, consistently pushing the boundaries of style, comfort, and craftsmanship.

Lee Cooper – The Original British Denim.