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MS Dhamaka Food Factory (India) is a rapidly growing food brand and café chain that has been making waves in India since its inception in 2018. Specializing in a wide variety of food offerings—ranging from deserts, fast food, and Chinese to South Indian dishes—the brand has carved a niche for itself by offering unique, fresh, and flavorful culinary experiences that resonate with a wide customer base, particularly the youth.
Mission and Vision
MS Dhamaka Food Factory's mission is to provide an innovative twist on traditional Indian food by combining the best of local and global flavors. The brand envisions making chai more than just a beverage—it aims to transform the café experience into a cultural hub, blending culinary tradition with modern-day trends. At the core of their ethos is a commitment to sustainability and eco-friendly practices, highlighted by their "No Plastic, More Organic" policy, which promotes the use of biodegradable materials and fresh ingredients sourced responsibly.
Origins and Founding
The journey of MS Dhamaka Food Factory began with a vision from Mr. S. K. Mishra, a dynamic entrepreneur who, along with a team of passionate food lovers, brainstormed ideas to redefine fast food in India. The brand's inception was rooted in the concept of serving freshly made, traditional Indian pizza in various innovative flavors. Their unique approach resonated strongly with younger customers, and the brand quickly gained popularity in Mumbai, India's commercial capital.
Distinctive Offerings
MS Dhamaka Food Factory sets itself apart by offering a fusion of cuisines that range from traditional South Indian fare to international favorites like Chinese and pizza. The menu is designed to appeal to a broad demographic, offering everything from quick bites to hearty meals. The brand is particularly well-known for its fresh pizza, which is served on a bar table in a style that blends Indian tradition with contemporary food trends. Whether it's a quick snack or a full meal, MS Dhamaka ensures that every dish is made with the freshest ingredients, creating a memorable dining experience.
Expansion and Reach
Since its founding, MS Dhamaka Food Factory has expanded rapidly, with over 30 outlets in 10+ cities across India. The brand’s presence is steadily growing, as it continues to attract customers from all walks of life, particularly the younger generation looking for fast, flavorful, and fresh food options.
Sustainability and Social Responsibility
Sustainability is at the heart of MS Dhamaka Food Factory’s operations. The brand proudly follows a "No Plastic, More Organic" policy, focusing on reducing waste and promoting environmentally friendly practices. In line with this philosophy, the brand also supports local artisans and potters by purchasing food-serving materials like ceramic cups directly from them. This not only ensures the use of eco-friendly products but also helps uplift the local communities economically by providing them with consistent business.
Commitment to Quality and Service
The hallmark of MS Dhamaka Food Factory’s success is its dedication to offering high-quality food and exceptional service. The brand focuses on providing a memorable dining experience that goes beyond just food, ensuring that customers feel welcome, valued, and part of a larger community. With its focus on fresh ingredients, unique flavors, and a customer-first approach, MS Dhamaka has earned a reputation for offering both value and variety.
Franchise Opportunities
For those looking to venture into the fast-food business with a proven brand, MS Dhamaka Food Factory offers lucrative franchise opportunities. With low initial investment and high-profit margins, it provides a robust business model that promises success. The brand's established presence and commitment to innovation make it an attractive choice for aspiring entrepreneurs in the food industry.
MS Dhamaka Food Factory (India) is not just a fast food chain—it's a movement that blends tradition with innovation, sustainability with growth, and food with culture. With its diverse menu, eco-friendly initiatives, and customer-centric approach, it stands out as a leading brand in the evolving Indian food scene. As the brand continues to grow and expand, it is poised to make a significant impact on the global food landscape, offering fresh, flavorful, and sustainable dining options to people worldwide.
Operations Commenced On 2018
Franchise Commenced On 2020
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 250 - 500 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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