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Palred Technologies Limited and Its Growing Presence in E-Commerce and Retail
Palred Technologies Limited, a prominent player in the Indian e-commerce landscape, has successfully made its mark in the technology and mobile accessories sector. Listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) since 2004, Palred Technologies Limited has made significant strides in the e-commerce industry, both as an operator and as a brand owner. Through its subsidiary, Palred Online Technologies Private Limited (POT), the company runs one of the largest e-commerce platforms in India for tech and mobile accessories — LatestOne.com. This platform has become a leader in the market by offering a vast range of products while building a robust network of fulfillment centers and efficient logistics operations.
The Rise of LatestOne.com and Its Success in the E-Commerce Sector
Founded with the aim to cater to the growing demand for tech and mobile accessories, LatestOne.com has evolved into one of India's largest e-tailers in this vertical. The platform boasts a massive inventory, with almost 10,000 SKUs (Stock Keeping Units) available in its fulfillment centers located in Hyderabad and New Delhi. This vast inventory enables the company to offer an extensive range of products, catering to the diverse needs of tech enthusiasts, mobile users, and accessory seekers. From smartphone cases, cables, and power banks to headsets, VR headsets, and tablet covers, the site stocks everything that a tech-savvy consumer might need.
In terms of logistics, LatestOne.com excels by handling over 100,000 orders per month, which reflects its growing customer base and demand for its products. The company has built an effective infrastructure that allows it to efficiently manage this large volume of orders while maintaining customer satisfaction. This high-volume order fulfillment capability has been a key factor in LatestOne.com's success, positioning it as a leader in its niche market.
PTRON: A Strong Brand Offering
In addition to its e-commerce platform, Palred Technologies also owns the brand PTRON, which has carved a niche for itself in the accessories market. PTRON offers a wide variety of products ranging from headsets and power banks to cables, mobile and tablet cases, and VR headsets. The brand has gained recognition for providing quality products at affordable prices, making it particularly attractive to budget-conscious consumers. PTRON’s diverse range of tech accessories ensures that it caters to a wide audience, from students and young professionals to tech enthusiasts who are always on the lookout for innovative gadgets.
In a market valued at Rs 18,000 crore and continuing to grow rapidly, the demand for mobile and tech accessories is expected to increase in the coming years. The rise in mobile usage, the adoption of smart devices, and the increasing need for accessories to complement these gadgets have propelled the growth of this business vertical. As one of the fastest-growing sectors in the tech industry, the accessories market presents immense opportunities for businesses like PTRON to capitalize on this demand.
The Retail Opportunity: Kiosk and Outlet Expansion
While Palred Technologies has made impressive strides in the e-commerce space, the company has also recognized the potential in expanding its reach through physical retail channels. The company is exploring an exciting opportunity to set up small kiosk and outlet-style retail points in Tier 1 and Tier 2 cities across India. These kiosks and outlets, particularly in high-footfall areas like malls, present a valuable opportunity to showcase and sell products from the vast range available online. By establishing retail points in these strategic locations, the company can bridge the gap between online and offline retail, providing consumers with the convenience of purchasing products they can see and experience firsthand.
This retail expansion strategy would benefit from the strong brand presence of LatestOne.com and PTRON. Both brands have already gained significant recognition in the market, and setting up physical retail outlets will only help further solidify their positions in the minds of consumers. The presence of these brands in physical spaces, such as shopping malls with good foot traffic, particularly from youth-centric demographics, will certainly attract a steady stream of customers. Young consumers, in particular, are often on the lookout for mobile accessories that reflect their personal style and tech-savvy preferences, making them a prime target for PTRON products.
An Ideal Opportunity for Entrepreneurs
The company’s kiosk and outlet expansion plan also offers a lucrative opportunity for young entrepreneurs. With an investment requirement of less than Rs 10 lakhs, setting up a kiosk or small outlet in a mall is an attractive business opportunity. For entrepreneurs looking to tap into the thriving retail sector, particularly in the tech accessories market, this offers a low-risk entry point with the backing of established brands like LatestOne.com and PTRON.
Starting a kiosk or outlet under this model provides several benefits. For one, entrepreneurs can leverage the brand recognition of LatestOne and PTRON to attract customers right from the start. The strong reputation of these brands in the market helps build trust with consumers, which is crucial in driving foot traffic to the store and generating sales. Additionally, the availability of a wide range of products, including both in-store and online options, gives customers greater flexibility and enhances their shopping experience. Entrepreneurs can also benefit from the operational support and expertise offered by Palred Technologies, including inventory management, order fulfillment, and customer service.
Moreover, the growth potential of this business model is immense. With the rapid expansion of the e-commerce and retail markets, particularly in Tier 1 and Tier 2 cities, the demand for tech accessories is expected to remain strong. Entrepreneurs who open kiosks or small outlets in prime locations will be able to tap into this demand and build successful businesses with high potential for growth.
Achievements and Proven Track Record
Palred Technologies has already achieved significant milestones in its journey. In the last 18 months, the company has successfully delivered over one million orders across India. This accomplishment is a testament to the company’s efficiency and reliability in the e-commerce space. The strong track record of successful deliveries further reinforces the company’s ability to scale operations and meet customer expectations. This success in e-commerce will undoubtedly serve as a foundation for its retail expansion plans, ensuring that the kiosks and outlets benefit from the same operational excellence that has made LatestOne.com a leading player in the industry.
Operations Commenced On 2013
Franchise Commenced On 2015
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 000
Royalty/Commission 20 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 2 - 4 Years
Other investment requirements NO, this investment is all inclusive
Haryana, Delhi, Punjab, Uttar Pradesh
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu
Odisha
Gujarat, Maharashtra, Rajasthan
Jharkhand, Madhya Pradesh
Chandigarh, Pondicherry
Type of property required for this franchise opportunity Commercial
Floor area requirement 150 - 250 Sq.ft
Preferred location of unit franchise outlet Inside a shopping mall, preferably like a kiosk at a junction
Franchisee training location Onsite & our head office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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