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Shetkari Amruttulya Chaha is more than just a tea brand; it is a story of passion, determination, and an unwavering love for chai that traces its roots back to the college days of its visionary. What started as a modest tea stall near a college campus has evolved into a cherished institution, celebrated for its unique and authentic flavors. The brand’s journey is a testament to hard work, community support, and a relentless drive to create something extraordinary.
The Humble Beginnings The origins of Shetkari Amruttulya Chaha are as inspiring as its tea is delicious. During his college days, Atul Sir identified a simple yet profound opportunity: to serve quality tea near the college premises. Setting up a small stall, he began brewing tea with a distinctive recipe that soon became the talk of the campus. Teachers, students, and locals alike were drawn to the irresistible aroma and rich flavor of his chai.
This overwhelming appreciation and encouragement ignited a spark in Atul Sir to dream bigger. Recognizing the potential of his creation, he decided to expand his venture, leading to the opening of first Tea Room—a milestone that marked the beginning of a remarkable journey.
Growth and Expansion From its modest inception, Shetkari Amruttulya Chaha has grown into a beloved brand that resonates with chai lovers across regions. The journey of growth has been fueled by a steadfast commitment to quality, innovation, and community engagement. Each step of expansion has been meticulously planned, ensuring that the brand’s core values and essence remain intact.
Community Connection
At the heart of Shetkari Amruttulya Chaha’s success is its deep connection with the community. The brand’s story resonates with people from all walks of life, symbolizing the power of dreams and hard work. By creating a welcoming and inclusive environment, each tea room becomes more than a place to enjoy chai; it becomes a hub of conversation, connection, and camaraderie.
Key Achievements
Shetkari Amruttulya Chaha’s journey is dotted with milestones that reflect its commitment to excellence:
Future Vision
Looking ahead, Shetkari Amruttulya Chaha aims to continue its legacy of delivering exceptional chai while embracing innovation and growth. The brand’s vision includes:
Shetkari Amruttulya Chaha’s story is one of resilience, innovation, and an unwavering passion for tea. From a humble college tea stall to a thriving network of tea rooms, the brand has carved a niche for itself in the hearts of chai lovers. By staying true to its roots and embracing opportunities for growth, Shetkari Amruttulya Chaha continues to inspire and delight, one cup of chai at a time.
Operations Commenced On 2024
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 2 Years
Is the term renewable? Yes
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