The "Silver Carat Strategy Deck" provides an overview of Silver Carat (ZARI SILVERCARAT PRIVATE LIMITED), a jewelry brand focusing on high-quality, affordable silver jewelry as an alternative to gold and imitation pieces. Established by a family with over 50 years in the jewelry business, Silver Carat bridges the gap between expensive fine jewelry and low-quality imitation products. The brand emphasizes a mix of traditional and contemporary designs, appealing to independent, fashion-conscious women aged 23-45.
Founding and Values
Founded by Shaik Burhanuddin, Saif Omer, and Sabeer Hussain, the team combines expertise in business strategy, design, and craftsmanship, ensuring a high standard of product quality and customer trust.
Value Proposition
Silver Carat operates as a direct-to-consumer brand, focusing on “affordable luxury” with high-quality materials and a streamlined supply chain. The "Friday Drop" model introduces new designs weekly, minimizing inventory risks and boosting repeat purchases.
Market Analysis
The jewelry market in India is large and growing, with limited branded options in the silver segment. Only 5% of the market is organized, providing an opportunity for Silver Carat to capture brand-conscious consumers looking for affordable yet high-quality pieces.
Target Audience
Silver Carat’s primary customers are independent women and college students seeking stylish, affordable jewelry.
Franchise Model
The deck outlines a Franchise Owned, Franchise Operated (FOFO) model with low capital requirements and a projected high ROI. Ideal franchise partners include financially capable investors with local market connections.
Regional Expansion
Plans for expansion focus on metro and Tier-1 cities, particularly in South India, with specific rental and area requirements detailed for cities like Bengaluru, Hyderabad, and Chennai.
Franchise Support
Silver Carat offers comprehensive support, including site selection, marketing, training, and ongoing operational assistance to ensure franchise success.
Operations Commenced On 1975
Franchise Commenced On 2023
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 82 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
- NA -
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
- NA -
- NA -
- NA -
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit franchise outlet High street, Malls
Detailed operating manuals for franchisees Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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