Sinlup: A Blend of Tradition and Innovation
Sinlup, a brand of TELSO Food Productions Pvt. Ltd., is committed to preserving and promoting the rich culinary heritage of Manipur. Sinlup blends traditional Manipuri spices with popular ingredients to create unique products that are both flavorful and beneficial for health. Sinlup is well-positioned for national and international distribution, spreading the authentic taste of Manipur across diverse markets.
Company Background
TELSO Food Productions Pvt. Ltd., part of the TELSO Group of Companies, was incorporated on June, 2022. It operates two manufacturing units: one in Imphal, and the other in Kolkata. The company launched Sinlup to introduce the world to Manipuri culinary traditions. The brand quickly gained attention for its unique products that blend both traditional and modern spices.
Ideology and Vision:
Sinlup’s guiding philosophy is to merge tradition with modern tastes. It features signature Manipuri ingredients such as Pulleimanbi, Maroi Nakuppi, Napakpi Mara, U-Morok, etc. combined with familiar spices like cumin and coriander. The company’s vision is to bring these time-honored flavors to a broader audience, while maintaining a strong focus on quality, health benefits, and sustainable sourcing. By using locally grown spices, Sinlup supports agricultural sustainability in the region.
Empowerment and Community Support:
Empowering local communities, particularly women, is a core element of Sinlup's mission. By engaging women in food processing, Sinlup fosters economic opportunities and contributes to the development of the region. This focus on social responsibility is integral to the company’s operations, ensuring that its growth is aligned with the upliftment of local communities.
Aims and Future Plans:
Sinlup is poised to expand its reach beyond Manipur, targeting metro cities across India and international markets. The company’s aim is to popularize the unique flavors of Manipuri spices while promoting their health benefits. Continuous innovation is key, with plans to introduce new product lines, such as traditional pickles, healthy snacks, etc.
Sinlup embodies a perfect balance of quality, tradition, and empowerment, as it works towards making Manipuri cuisine a global favorite.
Be a part of Sinlup family...
Operations Commenced On 2022
Distribution Commenced On 2024
| Types of Channels | Investment (If any) | Margin / Commissions | Area Requirement |
|---|---|---|---|
| Distributor | Rs. 50000 - 2lakh | 30% | NIL |
Exclusive territorial rights to a channel partner Yes
Anticipated percentage return on investment 120 %
Likely pay back period of capital for a Channel Partner 6-8 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 300 - 2000 Sq.ft
Do you have a standard dealership agreement? Yes
How long is the dealership term for? 2 Years
Is the term renewable? Yes
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