Since its inception in April 2016, Stumpy's Hatchet House has experienced a meteoric rise. As the first indoor hatchet throwing venue in the United States, it quickly gained traction, attracting a steady stream of enthusiasts eager to try their hand at this unique and exhilarating activity.
The "Backyard Story" and Entrepreneurial Spirit:
A key factor contributing to Stumpy's success is its captivating "backyard story." The founders, the Oliphants and the Josbergers, embodied the American dream, turning their passion for hatchet throwing into a thriving business. This entrepreneurial spirit resonated with customers, who were drawn to the authentic and relatable origins of the brand.
Rapid Expansion: A Nationwide Phenomenon
The success of the initial location fueled rapid expansion. In the Fall of 2016, the founders embarked on a journey to bring the Stumpy's experience to communities across the country. Through a strategic franchising model, they have successfully established a strong network of over 30 locations coast to coast.
A Leader in the Indoor Recreation Industry:
Stumpy's Hatchet House is poised to become the undisputed leader in the indoor recreation industry for adults. The brand has not only introduced a novel and exciting form of entertainment but has also cultivated a strong brand identity and a loyal customer base.
Key Takeaways:
Operations Commenced On 2016
Franchise Commenced On 2024
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR 4000000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 46 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 2500 Sq.ft
Preferred location of unit franchise outlet High street, Malls
Detailed operating manuals for franchisees Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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