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Tea Mood: A Fusion of Tradition, Wellness, and Purpose
In the world of tea, where centuries-old traditions meet modern sensibilities, few brands have managed to carve a niche as distinctively as Tea Mood. This brand represents more than just a beverage; it embodies a philosophy that intertwines quality, wellness, and social responsibility.
Origins and Philosophy
Tea Mood was conceived by Premier’s Tea Limited, a company with a rich heritage in the Indian tea industry. Premier’s Tea has been at the forefront of sourcing and exporting premium Indian teas. The inception of Tea Mood marked a significant evolution in their journey, aiming to bridge the gap between traditional tea cultivation and the contemporary consumer's lifestyle. The brand's philosophy centers on purity, authenticity, and a deep respect for the origins of each tea leaf.
Product Range and Offerings
Tea Mood offers an extensive array of teas, each crafted to cater to diverse palates and preferences. Their collection includes:
Each product is meticulously crafted, ensuring that consumers receive a tea experience that is both authentic and enriching.
Commitment to Quality and Sustainability
At the heart of Tea Mood operations is an unwavering commitment to quality. The brand ensures that all its teas are sourced from the finest gardens, adhering to stringent quality control measures. From the selection of leaves to the packaging process, every step is overseen by professionals with extensive expertise in the tea industry.
Sustainability is another cornerstone of Tea Mood philosophy. The brand recognizes the importance of ethical sourcing and environmental responsibility. By collaborating closely with tea-growing communities, Tea Mood supports sustainable farming practices and contributes to the well-being of those involved in the cultivation process.
Branding and Market Positioning
Tea Mood positions itself as a premium tea brand that caters to the discerning consumer. Its branding reflects a blend of tradition and modernity, appealing to individuals who appreciate the nuances of fine tea. The brand's aesthetic is characterized by elegant packaging, informative labels, and a user-friendly online presence, making the tea selection process both enjoyable and educational.
The market positioning of Tea Mood is further reinforced through its storytelling approach. By highlighting the origins of its teas, the brand educates consumers about the rich history and cultural significance of each blend. This narrative not only enhances the consumer's appreciation of the product but also fosters a deeper connection to the brand.
Community Engagement and Social Responsibility
Beyond its business operations, Tea Mood is deeply committed to social responsibility. The brand actively engages in initiatives that promote mental health and well-being. Through partnerships with various organizations, Tea Mood contributes to programs aimed at supporting mental health awareness and providing resources for those in need.
This commitment to social causes is reflected in the brand's transparent communication and active involvement in community outreach. By aligning its business objectives with social impact, Tea Mood demonstrates that success is not solely measured by profit but also by the positive contributions made to society.
Challenges and Future Outlook
Like many brands, Tea Mood faces challenges in an increasingly competitive market. The proliferation of tea brands and the evolving preferences of consumers require continuous innovation and adaptation. However, Tea Mood strong foundation in quality, authenticity, and social responsibility positions it well to navigate these challenges.
Looking ahead, Tea Mood aims to expand its reach, introducing its offerings to a broader audience. The brand plans to enhance its digital presence, making its products more accessible to consumers worldwide. Additionally, Tea Mood is exploring new product lines and collaborations to diversify its portfolio and meet the evolving needs of its customers.
Tea Mood exemplifies the harmonious blend of tradition, wellness, and purpose. Through its dedication to quality, commitment to sustainability, and active community engagement, the brand has established itself as a leader in the premium tea segment. For consumers seeking a tea experience that transcends the ordinary, Tea Mood offers a journey that is both flavorful and meaningful.
Operations Commenced On 2004
Franchise Commenced On 2024
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 200000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 200 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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