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The Bombay Fries: A Premium Fast Food Experience
The Bombay Fries is not just another fast food joint; it is an innovative and exciting culinary destination that elevates the humble potato fry to new heights. Located in the bustling cityscape of Mumbai and Thane, this brand has successfully created a niche for itself in the fast-food market by focusing on a single, beloved food item – fries – and offering it in a way that’s both unique and indulgent. With an array of toppings, sauces, and accompaniments, The Bombay Fries has turned the simple fry into an extravagant gourmet experience.
The Concept: Fries Reimagined
At The Bombay Fries, fries are not merely a side dish or a snack. They are the main event. The brand's core philosophy is built around the idea that fries are far more than just fried potatoes; they are a canvas for creativity, flavor, and indulgence. This is reflected in their menu, which features an exciting variety of fries, each designed to take your taste buds on a journey.
The restaurant’s concept revolves around customization, allowing customers to create their perfect plate of fries. Whether you’re craving crispy fries smothered in melted cheese, loaded with spicy chicken, or drizzled with tangy sauces, The Bombay Fries offers endless possibilities. The brand also embraces a fusion of global flavors, combining traditional comfort food with a modern twist. For example, you might find fries topped with masala seasoning, jalapeños, or even unique chutneys, creating an explosion of taste that’s perfect for adventurous foodies.
Fries Before Guys: A Playful Approach
One of the standout features of The Bombay Fries is its fun, tongue-in-cheek brand messaging. The cheeky slogan, "Fries before guys," plays on the common sentiment that fries—often considered the ultimate comfort food—can be a source of greater satisfaction than relationships. This playful attitude is not just about the food but about creating a sense of camaraderie and joy among patrons. It’s an invitation to embrace the love of food, indulge in something delicious, and put yourself first—whether you’re hanging out with friends or enjoying a solo food experience.
This slogan resonates particularly with young, urban crowds who are looking for a place to relax, have fun, and bond over good food. It reflects the brand’s understanding of its audience, particularly young women, who are often seen as the primary consumers of comfort food like fries. It’s a lighthearted way of saying that there’s no need to compromise on happiness when you can have fries that are just as satisfying (if not more) than other distractions.
A Culinary Journey: Not Just Fries
While fries are the star of the show, The Bombay Fries offers more than just fried potato goodness. Their menu features a selection of other comfort foods, including gourmet burgers, milkshakes, and sides that complement the fries perfectly. Customers can indulge in crispy chicken wings, rich and creamy dips, and fresh salads, all designed to provide a well-rounded meal.
The fries themselves come in various shapes and sizes, from thick-cut steak fries to thin, crispy shoestring fries, allowing customers to choose according to their texture preferences. The real magic happens when these fries are transformed with a selection of toppings and sauces. From classic cheddar cheese and creamy mayonnaise to more exotic options like spicy sriracha or tangy peri-peri sauce, each variation offers a different experience.
A Growing Presence in Mumbai and Thane
The Bombay Fries has built a strong presence in Mumbai and Thane, with multiple locations that continue to attract a loyal following. The fast food joint's success can be attributed to its combination of high-quality ingredients, exceptional customer service, and a focus on delivering a memorable dining experience. It’s a place where people can gather, relax, and enjoy a meal that is as satisfying to the stomach as it is to the soul.
The interior design of the outlets also reflects the brand’s youthful, energetic vibe, with bright, modern decor that makes it a fun and inviting space for customers. The informal atmosphere, combined with the premium quality of the food, ensures that The Bombay Fries stands out in the competitive fast food market of Mumbai and Thane.
The Bombay Fries has successfully redefined what fries can be, transforming a simple fast food item into an indulgent and customizable culinary experience. By offering a wide range of toppings and innovative combinations, this brand has created a loyal fanbase that appreciates not only the quality and taste of the food but also the fun and energetic spirit that accompanies it. With its "Fries before guys" attitude, The Bombay Fries has carved out a distinctive place for itself in the fast food landscape of Mumbai and Thane, proving that sometimes, it's the simple things—like a plate of perfectly seasoned fries—that can bring the most joy.
Operations Commenced On 2017
Franchise Commenced On 2019
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 400000
Royalty/Commission 7 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 2-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit franchise outlet Maharashtra
Franchisee training location Head Office
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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