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The Ice-Cream Bakery (TiB) is an innovative ice cream parlor that set out to redefine the ice cream experience with its fresh, high-quality offerings. The company, founded by two passionate entrepreneurs with a combined experience of over six years in the fast food industry, opened its first outlet in Vashi, Mumbai, on September 15, 2016. Since then, TiB has captivated the hearts of ice cream lovers with its unique approach to creating and serving ice cream, making it one of the most talked-about brands in Mumbai’s dessert scene.
TiB was born out of a shared vision to provide the highest quality ice cream, crafted from the freshest ingredients, free from artificial colors, flavors, or essences. The founders sought to create a product that not only satisfied the sweet tooth but also appealed to health-conscious individuals looking for a wholesome treat. This mission has positioned TiB as a fresh, forward-thinking alternative to the typical mass-produced ice cream options available in the market.
At its core, TiB’s vision is to become the top name in quality, variety, and innovation in the ice cream industry. The founders aspire to redefine how ice cream is made, consumed, and enjoyed by infusing it with creativity, fresh ingredients, and a personal touch that puts the customer experience at the forefront. The goal is not just to offer ice cream but to deliver an experience—one that connects customers to the process and allows them to interact with the product in a way that traditional ice cream parlors cannot.
The mission of TiB is to expand its footprint across India and become the No. 1 premium ice cream parlor brand in the next five years. This ambitious goal reflects the company's dedication to innovation, quality, and growth. By focusing on customer satisfaction, superior products, and expanding its market presence, TiB aims to set new benchmarks in the Indian ice cream industry.
One of the defining features of TiB is its revolutionary approach to making ice cream. Unlike traditional ice cream parlors that store pre-made scoops of ice cream in freezers, TiB takes pride in preparing every batch of ice cream right in front of the customers. This method not only ensures the freshest possible product but also transforms the entire experience into an engaging and visually appealing process.
The ice cream at TiB is made on the spot, using high-quality, natural ingredients such as fresh fruits and premium chocolate, without any added artificial colors, flavors, or preservatives. Customers can select their preferred fruits or chocolate base, and the staff at TiB will then mix these ingredients on a cold stone slab to create a creamy, smooth ice cream. The result is a product that is both delicious and healthy, offering customers a premium dessert experience they can feel good about.
This approach also gives customers the opportunity to personalize their ice cream with a variety of toppings, creating a treat that’s tailor-made to suit individual tastes. The interactive process fosters a deeper connection with the product, allowing customers to feel more involved in the creation of their dessert, and giving them the satisfaction of knowing they are enjoying the freshest ice cream possible.
TiB's philosophy revolves around one key principle: freshness. The founders believe that the best ice cream starts with the finest ingredients, and they go to great lengths to source only the highest-quality fruits, chocolates, and other components. By avoiding artificial additives and sticking to natural flavors, TiB is able to deliver a product that tastes authentic and rich in flavor.
For example, instead of using artificial flavorings, TiB uses freshly pureed fruits, such as mangoes, strawberries, or bananas, to create vibrant, natural flavors. Similarly, for chocolate-based ice creams, only premium quality chocolate is used, ensuring a rich, indulgent experience that’s as close to the real thing as possible.
In an age where health-conscious consumers are becoming increasingly mindful of what goes into their food, TiB’s commitment to purity sets it apart from competitors who rely heavily on artificial ingredients to extend shelf life or enhance taste. By sticking to simple, clean ingredients and avoiding the use of chemicals or preservatives, TiB offers an ice cream that aligns with modern consumers’ growing desire for transparency and authenticity in the food they eat.
At TiB, the customer experience goes beyond just purchasing a dessert; it’s about being part of a larger, innovative process. Each visit to TiB is an opportunity to engage with the creation of your own customized ice cream. This "made-to-order" approach allows customers to experiment with a variety of flavors, textures, and toppings. Whether it’s a classic chocolate base paired with crispy almonds or a tropical mango base complemented by fresh kiwi and coconut flakes, the possibilities are endless.
The ability to see the ice cream being crafted right before your eyes is one of the biggest draws for customers. This transparency in the process not only assures customers of the quality and freshness of the product but also adds an element of entertainment and fun to the experience. Children, in particular, are fascinated by the interactive nature of the process, making it an attractive option for families.
Moreover, TiB is continuously innovating to offer new products and flavors, ensuring that there’s always something new to try. Seasonal fruits and special promotions keep the menu fresh, while the company’s commitment to customer feedback ensures that the menu evolves in line with changing tastes and trends.
Since its opening in 2016, TiB has garnered a loyal customer base and steadily grown its presence in the Mumbai market. With its emphasis on quality, freshness, and innovation, the brand has already built a strong reputation as a premium ice cream provider. However, the founders have no intention of stopping there.
Over the next five years, TiB aims to expand its presence across India, tapping into major metropolitan areas where the demand for high-quality, fresh ice cream is growing. By focusing on brand consistency, quality, and customer satisfaction, TiB is poised to become the leading name in the premium ice cream segment. With plans to open multiple outlets in key cities and leverage modern marketing strategies, TiB is well-positioned for rapid growth.
The company is also exploring avenues for franchising, allowing entrepreneurs across the country to join the TiB family and share in the success of this fresh and innovative ice cream brand.
The Ice-Cream Bakery (TiB) is not just another ice cream parlor. It’s a brand that embodies innovation, quality, and freshness, providing an interactive and engaging experience for its customers. By focusing on natural ingredients, customization, and a commitment to excellence, TiB has already established itself as a standout player in the Mumbai ice cream scene. With ambitious expansion plans and a vision to become India’s leading premium ice cream brand, TiB is poised for success, continuing to delight customers with every scoop and creating an ice cream experience that’s truly one-of-a-kind.
Operations Commenced On 2016
Franchise Commenced On 2023
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 65 %
Likely pay back period of capital for a Unit Franchise 1-2 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 500 - 1000 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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