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Toy Room: Our Story – A Unique Blend of Art, Fashion, and Celebrity Culture
Toy Room Club, located in the heart of New Delhi, has quickly established itself as one of the most exclusive destinations for art lovers, fashion enthusiasts, and celebrities. Drawing on the legacy of the Toy Room in London and offering a similarly upscale and eclectic environment, Toy Room New Delhi stands as a beacon of cutting-edge style and cultural fusion. The club is not just another nightlife destination—it's a space that embodies the spirit of creativity, artistic expression, and the ever-changing dynamics of contemporary social life.
A Storied Legacy: From London to New Delhi
The Toy Room concept originally emerged within the iconic vaults of the London Palladium, a venue with a rich history in the hospitality and events industry. Since its opening in the 1970s, the Palladium has served as a key landmark in the heart of Soho, London’s vibrant entertainment district. Soho itself has long been a center of artistic and countercultural movements, attracting celebrities, musicians, actors, and creatives from all over the world. This storied background and the cultural significance of the area provided the ideal setting for Toy Room to thrive, becoming a symbol of exclusive nightlife and an epicenter for socialites, influencers, and industry leaders.
When Toy Room Club expanded internationally, it found a perfect second home in New Delhi, bringing with it the same unique atmosphere, artistic flair, and commitment to excellence that made it a sensation in London. The Delhi venue, though geographically distant, carries forward the original ethos of Toy Room—blending art, fashion, celebrity culture, and a touch of whimsy in a space that feels as much like a gallery as a nightclub.
A Dynamic and Evolving Space
What sets Toy Room apart from other nightlife destinations is its unwavering commitment to staying relevant in an ever-changing cultural landscape. The club has a pulse on current trends in art, music, fashion, and pop culture, constantly adapting to meet the needs of the modern era. Toy Room is not just a place to dance and socialize; it is a living, breathing entity that evolves with the tastes and attitudes of its patrons. The club continuously updates its offerings, whether through themed events, collaborations with contemporary artists, or creating bespoke experiences that reflect the mood of the moment.
In this sense, Toy Room isn't just a club; it’s a social and cultural hub that constantly shifts and transforms. Its ability to remain fresh and innovative is a key part of its appeal, as it attracts a clientele that thrives on the latest trends and experiences. Whether it's a cutting-edge fashion show, a high-profile celebrity appearance, or an art installation, Toy Room ensures that its space is always in sync with the zeitgeist.
A Design That Tells a Story
The visual design of Toy Room is equally as integral to its identity. Drawing on a wide range of influences, the club’s aesthetic is a vibrant mix of playful and sophisticated elements. From iconic children’s toys to fictional characters, comic book illustrations, and graffiti-inspired street art, the design is a celebration of popular culture and counterculture alike. It’s an environment that blends nostalgia with modernity, inviting patrons to engage with their memories while also offering a fresh take on the visual language of contemporary society.
The combination of bold, graphic imagery and high-end finishes creates an atmosphere that is both whimsical and luxurious. The design gives a nod to the carefree, rebellious spirit of childhood while maintaining a level of sophistication befitting a high-profile venue. It’s this balance between the playful and the refined that makes Toy Room such a captivating space—a place where creativity and style meet in a perfect harmony.
A Commitment to Diversity and Inclusivity
At Toy Room, the commitment to providing a positive, inclusive space is at the core of its philosophy. The club is proud to be a diverse space, welcoming people from all walks of life and offering a venue where different cultural, artistic, and social expressions can coexist. This ethos is crucial in a city like New Delhi, which has a dynamic and multifaceted social scene. Toy Room strives to create an environment where everyone feels welcome, inspired, and empowered, fostering connections across different artistic and social communities.
Toy Room Club is more than just an exclusive nightlife destination; it is a cultural phenomenon that brings together art, fashion, celebrity culture, and social activism in one extraordinary space. Its unique design, commitment to staying ahead of trends, and inclusive atmosphere make it one of the most exciting and dynamic places in New Delhi today. Whether you’re there to witness a cutting-edge fashion event, enjoy an intimate performance, or simply experience the artistic energy of the space, Toy Room promises an unforgettable experience that continues to evolve and redefine the boundaries of what a nightclub can be.
Operations Commenced On 2020
Franchise Commenced On 2021
Investment INR 5 Cr. above
Franchise/Brand Fee INR 000
Royalty/Commission 6 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 20 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 5000 - 6000 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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