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Genesis of Wrapchik: The Journey to a Food Paradise
Wrapchik, a name that has now become synonymous with mouthwatering fast food, had its roots planted back in 2010. The inception of Wrapchik was inspired by a simple yet crucial idea: to offer high-quality, flavorful food that caters to the cravings of food enthusiasts, without burning a hole in their pockets. The aim was to create a food paradise where the masses, particularly food junkies, could indulge in their favorite snacks and meals in a budget-friendly way.
Wrapchik is an endeavor in the Quick Service Restaurant (QSR) industry, supported by a dedicated team of professionals with rich experience in both fast food and fine-dining restaurant sectors. The brainchild behind this venture is the experience garnered from past ventures, the need for innovative food solutions, and the passion to cater to an audience who craves both quality and affordability. In fact, the company's original outlet was launched in June 2010 under the name "Kababchi," which is considered the root branch of Wrapchik. Over the years, the brand has grown tremendously, with its first outlet being the cornerstone of a chain that now has a reputation for delivering delectable fast food that hits the right note with every bite.
The Experience Behind Wrapchik’s Success
The team's background and experience have been a significant driving force behind the brand's success. With almost 14 years in the industry, Wrapchik's leadership brings forth a wealth of knowledge and expertise. The team has had the privilege of running successful food outlets in Europe, where they gained valuable insights into international standards, customer preferences, and the latest food trends. This experience laid the foundation for Wrapchik’s ambitious mission of offering exceptional food while ensuring that it remains accessible to a wide range of customers.
Wrapchik’s Pioneering Approach to Research and Development (R&D)
One of the key factors that set Wrapchik apart from its competitors is its robust research and development (R&D) department. While many of its competitors focus on traditional offerings, Wrapchik’s R&D team has consistently stayed ahead of the curve by innovating new menu items, flavors, and food solutions. The focus on R&D has allowed Wrapchik to introduce a wide array of wraps, rolls, burgers, salads, shakes, frappes, and other cool drinks, each carefully crafted to suit the tastes and preferences of a diverse customer base.
One of the more recent milestones in Wrapchik’s menu development is the introduction of a low-calorie menu. This menu caters to the growing trend of health-conscious consumers who are looking for healthier options without compromising on taste. The new range is perfect for customers who wish to maintain a balanced lifestyle but don’t want to give up on the joy of indulging in delicious food.
Diverse Offerings for Every Taste
Wrapchik’s extensive menu offers something for every type of food lover. From wraps and rolls filled with a variety of fresh ingredients to burgers that burst with flavor, Wrapchik ensures that each dish is crafted with the utmost care. Additionally, Wrapchik’s salads provide customers with a refreshing, light option that doesn’t skimp on taste. For those with a sweet tooth or a craving for something cold and refreshing, the shakes, frappes, and cool drinks are the perfect solution.
The beauty of Wrapchik lies in its versatility. Whether you're in the mood for a hearty meal or a quick snack, there is always an option to satisfy your cravings. The food is designed to be both convenient and delicious, making it the go-to choice for anyone seeking a quick yet fulfilling meal.
Wrapchik’s Service Model: Dine-In, Takeaway, and Home Delivery
Wrapchik offers a comprehensive range of service options to meet the varied preferences of its customers. Whether you're in the mood to enjoy your meal in the comfort of a well-designed dining space, or prefer to take it home, Wrapchik ensures that the experience is always seamless and satisfying. The brand also offers a home delivery option, making it easy for customers to enjoy their favorite food in the comfort of their own homes.
Franchise Opportunity: A Gateway to Enter the Fast Food Industry
As Wrapchik continues to grow, it is actively seeking passionate entrepreneurs to join its franchise network. The franchise opportunity is a great way for individuals to venture into the fast-food industry with the backing of an established brand that has proven its success. Wrapchik offers franchisees a comprehensive support system, which includes everything from product recipes to supply chain management, ensuring that franchisees can focus on delivering excellent service to their customers while the brand takes care of the core business processes.
Franchisee Profile: Who Can Join Wrapchik’s Network?
Wrapchik is looking for dedicated entrepreneurs who are fully committed to investing in the brand and the fast food business. The ideal franchisee is someone with a passion for food, business, and customer service. It is particularly beneficial for individuals who already have a proven track record in a similar business, as they will be able to leverage their experience to drive success.
Franchisees should also share Wrapchik’s core values of curiosity, dynamism, teamwork, and persistence. These values form the foundation of Wrapchik’s success, and franchisees who align with them will find themselves well-positioned to grow their business.
Comprehensive Support and Services for Franchisees
Wrapchik offers a range of services and processes that ensure franchisees are set up for success. These include:
Operations Commenced On 2009
Franchise Commenced On 2014
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 200000
Royalty/Commission 6 %
City Wise
Investment INR 5lakh - 10lakh
Unit/Brand Fee INR 200000
Master/Brand Fee INR 200000
Royalty/Commission 6 %
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 8 - 10 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Chandigarh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 1000 Sq.ft
Detailed operating manuals for franchisees Yes
Franchisee training location Patiala
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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