Our insights revealed that our young, fashion-conscious audience saw themselves as the influencers or stars while following many trend-setters. We decided to focus on this insight to position the brand as ‘that which would make you shine.’
“Yousta,” an easy to recall name that celebrated the youth, their aspirations and achievements seemed like a perfect fit.
The use of emoticons in our livery for Yousta was so aligned with the audience that the star-asterisk became a winning combination with the logo. It is the adaptability of visual language across many touchpoints like the store livery, website, digital promotions, posters and more that ensured this winning position for the brand.
The team chose black as the primary colour for the brand identity as high fashion is best highlighted through it. This was contrasted with a vibrant, pastel-filled colour palette replete with dichroic filters and holographic textures that resonated with the target audience.
The Story
In the ever-evolving landscape of fast fashion, Reliance Retail sought to carve its niche with a brand that would resonate with the youth, offering them the latest trends at affordable prices. They approached our team at Elephant Design with a comprehensive brief, challenging us to develop a unique brand positioning, compelling name, an evocative logo, and a versatile brand identity that would captivate the target audience. Our mission was clear: create a brand that would stand out in a crowded market, competing head-to-head with industry giants based on unique positioning.
Operations Commenced On 2023
Franchise Commenced On 2024
Investment INR 2 Cr. - 5 Cr
Franchise/Brand Fee INR 500000
Royalty/Commission 00 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 1-3 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 7500 - 10000 Sq.ft
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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