Being in the Retail business over 35 years, the promoters of Ratnagiri Impex Pvt. Ltd., understood the business environment as well as the demanding regional differences. In order to grow its Retail footprint across the country, the Company innovated a truly “INDIAN’ business model which allows a combination of Professional Management with Regional expertise and knowledge.

The Company has been successful in creating a truly Win-Win business proposition by incorporating the necessary changes rather than copying the Western business practices.

The objective of the model was to ensure:

• Minimum of Investment
• Highest Returns (over 45%)
• Maximum Technical Support
• Continuous and effective Marketing Support
• Constant Up gradation in Manpower Training
• Excellent Brand Equity
• Business practices based on Values

 

THE FORMAT

To enable geographical reach across the entire country, variants of the Retail formats have been devised and introduced.

• The AGRIMART  consists of a compact 1000 to 1200 sq showroom with an

                                     attached spare part storage area and a separate Service Center capable of
                                     catering to the needs at a District level

• AGRIMART ZONES, with a smaller area of 600 to 750 sq ft are being introduced at Taluk level. These too have its own Service Center and spare parts storage area.

• AGRIMART – SIS model is also ready for introduction as a part of larger Retail

 chains like Petrol stations and other leading Retail chains having network  
                                                 presence in the rural India. 

 

THE FIRSTS

The concept has many innovative ‘firsts’ with several salient features. An effort has been made to bring it at par with Global Retail Standards and the company makes constant effort for it upgrading.

THE ‘INDIAN BUSINESS’ MODEL

• We are perhaps, the first one to introduce two major factors which Indianised the Franchisee Concept :

• No Franchisee fee on enrolment
• No Royalty fee
• The company invests over Rs 5 Lakhs in addition to the Franchisee’s investment

INTERIORS AND AMBIENCE

• The interiors of AGRIMART has been designed as a smart, well designed and

functional Retail interior with effective use of space, creating a warm and  
                                                 welcome ambience.

MODERN DISPLAY AND VISUAL MERCHANDISING

• Modern display methods with emphasis on effective Visual merchandising has

                               been introduced.

IN-STORE INTER ACTION

• A green carpet welcome leads the Farmer to a discussion table ensures a

                               comfortable environment for the farmer to inter act, understand the products, its                
                                                 application and use.

• The provision of a TV and a DVD player further enables a visual demonstration of the machineries / equipment in action.

 

BRANDING, SIGNAGE AND VISUALS

• A visible branded Exterior and informative Interior visuals has been introduced to communicate the benefits of mechanization.

MODERN P.O.S. ON CLOUD COMPUTING

•  Among the few first to introduce, AGRIMART uses modern Cloud computing

                                technology in the Point of Sales which is web enabled for easier access to data
                                                  and information

• The Invoicing system both for Sales and Servicing has been exclusively

                               developed for AGRIMART to enable fast and accurate billing

• The POS also offers excellent scope for us to introduce various CRM measures

                               and enables to be in touch with our customers.

CUSTOMER SERVICE

Recognizing the importance of Customer satisfaction, great emphasis is placed on a proper Customer Service, albeit the customer being an average Indian farmer.

AFTER SALES SERVICE

Extending their philosophy of Excellence in whatever it does, the Company has initiated an all round program of providing an efficient and quick After Sales Service. Each of the AGRIMART is equipped with appropriate tools and manned with professionally trained Technicians. The repairing and maintenance service is provided in accordance with internationally accepted norms and standards.

The Warranty policy of the Company is very customer friendly and ensure trouble free usage of the equipment for its entire lifetime.  

KRA / JD
A well defined KRA /JD stipulating the ‘musts’ of each of the staff providing customer service, ensures delivery of quality at the customer touch points.

This is effectively backed up by insistence of a Training module specially developed by the company. All AGRIMART franchisee staff undergo both Technical and Customer service training imparted by experts with highest standards.

RETAIL AUDIT

The quality of customer Service Retail Standards is frequently audited by trained Personnel who undertake methodical / meticulous checking. This is only to ensure that the Franchisees maintain highest of standards in their day to day business practices, thus enabling customer satisfaction at all times.

THE DIRECT CONTRIBUTION OF AGRIMART TO RURAL ECONOMY

The AGRIMART concept has been aimed at being located mainly in Rural areas extending to all corners of our country.

• Each of the AGRIMART employs over 7 to 10 employees, thus providing 

                                          employment opportunity to hundreds of youth in the rural areas.

• At least 5 of the employees are professionally trained that will ensure life long 

                                          livelihood and source of income.

• Millions of Rural youth have already started using our machines for hiring /

                                          renting and Contracting thus, generating source of Revenue through Self  
                                          Employment.

• The purchase / trading  of Farm equipments at District / Taluk levels augment the rural commercial activity

• The high returns of income enriches the AGRIMART entrepreneur and uplifts the

                                          living standards of his family

• The non availability of Farm labor is adequately resolved

• Higher Productivity is ensured

• Crop Rotation / Multiple crops is now a possibility

 

THE FUTURE AHEAD
Agriculture in India, is one of the largest contributors of GDP and employment to the Indian Economy. The Draft Report of the 12th 5 Year Plan ( 2012-2017) recognizes the need for creating impetus in the Rural Economy of our country. The Government of India is also poised to pledge higher Budget allocations to the Agriculture sector

The management of Ratnagiri Impex Pvt.Ltd., recognizes the huge potential of Farm Equipments in India Thus, it has put in place a massive and ambitious expansion plans to reach across the length and breadth of our great Nation.

 

EXISTING NETWORK

• Dealers                                    400
• Agrimarts                                  50
• Agrimart Zones                         25
• Agrimart Care (COCO)             36
• Total               511

 

PROPOSED NETWORK IN THE NEXT 30 MONTHS

• Dealers                                       500
• AGRIMART                                 300
• Agrimart Zones                       1,200
• Agrimart Care (COCO)                  30
• SIS                                                           100
• Total               1830

                                                
NUMBER OF DISTRICTS COVERED                550