Sheen, essentially a manufacturer/supplier of women and kids’ apparel to top notch brands of Europe and USA has forayed into Indian retail market with its own fashion label-Geetsfashion. After a successful run of its own retail store in Gurgaon which has received overwhelming customer response, Sheen is on an overdrive to open more stores via a franchise model in tier two & tier three cities. The cornerstone of Sheen is its huge manufacturing facilities with three factories in Noida and one in Dhaka supported by a team of fashion designers who keep churning out new designs with change of every season. Sheen is a certified quality compliant manufacturer validated by BUREAU VARITAS and holds SA 8000:2008 Certification for meeting stringent quality parameters. The brand caters to women and Kids’ clothing segment.

The watershed moment came to us when we recently acquired three European labels in kids’ and women wear for retailing in India. This is definitely going to make our customers happy and our franchise partners smiling all the way to the Bank. Our prices are so finely tuned to reach out to customers of smaller cities who have controlled purchasing habits.

Sheen retail is being run under the banner of Geetsfashion with a watertight secured investment model for our franchise partners. Unlike other franchisors, our franchise model is free of any franchise fee to give our franchise operators an early and higher ROI. The brand is set to have a pan India presence by 2015 with 10 franchise EBOs operational in FY 2012-13. Sheen has an online store www.geetsfashion.com which gets a daily customer hit of above 100 and counting. As part of our market support plan, we will be servicing our online customers across India through our franchise partners of the respective areas which will help us improve our SLA and increase customer footfall at franchise point.