Mr. Hitesh Patel
Director, Primi World (Pty) Ltd

Hitesh Patel began his career in 1998 with Webber Wentzel Inc as a Candidate Attorney where he spent three years honing his litigation and commercial skills. In 2001 he joined Old Mutual Properties PLC and was responsible for tenant mix, retail development and key account management. In 2006 he was approached by the shareholders of Primi World (Pty) Ltd to join their board and worked towards growing the brand.

Hitesh currently oversee all new business, lease negotiations, franchisee selection, buying and legal and corporate matters for the Primi Group.

Hitesh is a B Comm in LLB Hdip (Tax).

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Moms who want to do more require a path that travels between the pressure hours of a start-up, where everything rests on them, and the long hours of a job, where the boss calls the shots. For most mothers who do not enjoy being in the ownership position of a mature enterprise, this mid-way solution is a franchise business.

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