Presto Personalised Wonders
Presto Personalised Wonders has been pioneer in the field of personalised gift items. Based in Kolkata and dealing under the name of Mohan Impressions Pvt. Ltd, Presto has slowly but steadily become a household name in the domain of personalised gifts.
The incredible products’ offering through retail outlets is the USP of this format where a customer can personalise his gifts in just 15 minutes. The undisputed quality of the products and the creative aspects of the service put together made this format very attractive to franchise seekers.
Today, the brand’s store network has grown to 118 stores in cities like Delhi, Kolkata, Mumbai, Bangalore, Hyderabad, Nagpur, Ahmedabad, Cochin, Coimbatore, Bhubaneswar, Guwahati, Chandigarh, Raipur, shillong, Agartala, Dimapur, Imphal, Aizwal, Itanagar, Siliguri, Durgapur, Rourkela, Trivandrum and others.
The aggressive margin structure is another important factor in the success of this model. We have franchisees who have multiple Presto outlets because of the solid viability of this business model.
And nevertheless, a dedicated franchise team is in the business to trigger the growth and maintaining the chain of franchised store across India.
We, as the industry leader, put our R&D department to work on new products all the time and implementing those across the chain at right time to stay ahead of the competition.
We also made our format very flexible in terms of investment, which help us penetrate the concept in tier II and tier III markets.
Since the format is all about creativity and technicality, we ensure exhaustive training program for franchisees at our head office. We also impart on the job training at the franchised store. Besides that, offer round the year training program on new product/technology launch etc.
As a trend setter, we are very sensitive on customer satisfaction. In order to offer best services through our franchisee chain, we placed a customer feedback and grievance cell where a customer can write their experience with any Presto store in India. We also ensure that the corrective action is taken from the concerned store.
Apart from that, we have a strategic store auditing system in place by which we try to keep up the standard and the service level of the franchised stores.
We like to nurture a winning network of franchisees and suppliers and maximise long-term returns to franchisees while being mindful of our overall responsibilities. The company operates through two formats: exclusive stores and kiosks. A potential franchise requires an area of 36-400 sq. ft and capital of Rs 5 to 15 lakh. Preferred locations for opening brand’s stores are shopping malls, hi-street and inside large hyper mart.
We aim to be a highly effective, lean and fast-moving organisation and will continue to offer a portfolio of quality products and services that satisfies people's desires and needs. Besides, considering the present growth rate of the brand, we are upbeat about the accomplishing our target of operating 500 outlets across India and 10 outlets overseas by 2015. We also want to establish Presto as one of the most admired brand across industries.