Bommanahalli Babu's journey started five years back with a social responsibility in mind. The concept was used to help the people to release their pledged gold and sell it at a best price in the market.

As a business concept, it was conceived in July-Nov 2013.

As a budding concept in gold market Mr. Babu was able to conceptualise the enitre business model as franchise model. This has resulted in 20 franchisees across 5 states in a short span of 6 months. Pioneering the entire business process, he seeks 300-500 branches across India within a year by inviting investors from India and Globe.