Martin Brochstein joined LIMA, founded in 1985, the International Licensing Industry Merchandisers' Association (LIMA) which is the primary trade organization for the worldwide licensing industry, in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He was also Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication's industry numbers and edited EPM's other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter's Sports Licensing Report.

Graduate of Boston University, Brochstein has been a business journalist for more than 30 years, primarily covering the consumer products and retail industries besides being responsible for LIMA's outbound communications, as well as many of its educational efforts and has spoken at several conferences and seminars around the world on a wide range of licensing and retail related issues and writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing and branding. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several other publications in the consumer electronics and retail fields.