Safir Anand is a Senior Partner and Head of Trademarks and Contractual Law at Anand And Anand, India's premier Intellectual Property and licensing firm.

He has been involved in several leading franchising /licensing matters including Jockey, Dominos Pizza and has advised on several transactions.

He is also a member of the International Franchising Association, LIMA and has been on the advisory board of several franchising and licensing body. He has also authored the India chapter on Worldwide Franchising Laws by Matthew Bender and is regularly featured in media for his views on the subject.

He has also ranked by international publications in the top category of lawyers for these fields.