Mr. Shivanandan heads trendin.com at Madura fashion and Lifestyle (MFL). He joined MFL to build e-commerce business. Over the last 3 years, he has successfully built and grown trendin.com at an annualised rate of over 170%.

Prior to this, Mr. Shivanandan was the COO of BIGADDA.com, where he transformed the company into an e-commerce destination. At Reliance Entertainment, he actively drove the group's foray into media and entertainment industry. Mr. Shivanandan strategised and executed the groups bidding for radio licenses, entry into broadcasting, online gaming, movie rental, social networking and cinema business. He also lead managed the acquisition of the animation business for Reliance Entertainment.

Prior to joining Reliance group, Mr. Shivanandan was with Meghraj Financial Services, a boutique investment bank, where he was Senior Manager - business development, debt restructuring practices. He started his career with Onkyo India Private Limited.