Mr. Swapnadip Ghosh Mazumdar is the Business Development & Planning Head for the Consumer Merchandising Business at Universal Music India Pvt Ltd (UMIPL). He also oversees industry dynamics and the global implications of business strategy, as well as works with the internal social media and corporate communications teams to identify growth opportunities in this line of business.

UMIPL is a 100% subsidiary of the Universal Music Group and is home to record labels, such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings and Deutsche Grammophon.

Using its strong artiste fan following among Indian youth, UMIPL has created and designed consumer products especially for the urban Indian market and has now started to market them through strategic business tie-ups across different product verticals