With over 15 years of cross-functional experience, Mr. Vishal Sinha is currently spearheading the global licensing business for Chef Sanjeev Kapoor. The brand Sanjeev Kapoor is licensed across multiple products and service categories spanning across publishing, kitchenware, houseware, food products, restaurants and culinary studios.

Mr. Sinha's extensive experience in licensing and merchandising space is quite diversified, spanning from sports licensing space (FIFA, Everlast, Dunlop) to character licensing space (Disney, Marvel, Nickelodeon) to youth brands (MTV). Mr. Sinha holds an MBA in Marketing from NMIMS Mumbai and a Bachelor of Science in Statistics from Bharatiya Vidya Bhavan popularly known as Bhavan's College, Mumbai. In past, he has been in sports licensing space with Amigo Sports Pvt Ltd (India licensee for FIFA, Everlast, Dunlop & No Fear) as a Business Head.

Also, Mr. Sinha has been an Associate Vice President for India's leading Media Conglomerate - Viacom18.