OCT 15-16, 2016 Pragati Maidan, New delhi, india

Time: 12:15 pm - 13:15 pm

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand.
How to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.

Session Highlights:

• Characteristics of a strong franchisor organisation
• Creating a positive relationship with franchisees
• Defining Upfront Brand development and advertising requirements to avoid later conflict
• Ensuring the legal documents reflect the business strategy