The man who made footwear synonymous with the art of healing.The man who broke marketing barriers to open up new territories.The man who challenged status quo and helped Brand Liberty leapfrog into the future. A man who by his own admission is a restless spirit who refuses to rest on his laurels. That’s Anupam Bansal. Equipped with a graduation degree in Economics from Delhi’s elite Shriram College of Commerce he went on to acquire a background in footwear designing from ArsSutoria of Italy. Not surprisingly he pursued his strong marketing convictions to usher in new ideas and came to head Liberty as the Executive Director- Retail . His association with the Liberty brand is in his own words ‘a journey of personal discovery and professional evolution’.
Anupam believes that ‘Change is the only constant’ and he remolded the Liberty retail team to keep pace with the newest developments in the marketplace. The way ahead according to him is to attune his sales force to be in sync with the emerging new trends in the market place. And for that he createda strong talent base by making sure the company was able to hire the right kind of sales talent for the company- owned stores. He encouraged and challenged the top performers to better the best. Thereby, he succeeded in ushering in a drive for excellence that percolated down to the level of salespersons.