Atul has been associated with consumer industries for more than 25+ years - in leading global MNCs, Indian enterprises, and start-ups. These include Samsung Electronics, Orient Electric Ltd, Bharti Airtel, Coca-Cola, and Godfrey Phillips India Ltd. At Godfrey Phillips, he launched ColorBar Cosmetics – today a leading make-up fashion brand in India. He was the Country Head of Samsung Electronics Consumer Durables business in India, and later Senior Global Director at Samsung Electronics HQ in South Korea. He was also the India COO for LeEco Technology Ltd China. He has worked extensively in the FMCG category both with McDowell & Co. (now Diageo) and Coca-Cola. Currently, he is the President of Rs 1000 cr Private-equity portfolio company.