Bhuman is a serial entrepreneur, having exited his first venture, TGL Co., a premium tea and coffee start-up to strategic investors in 2021. He is now the Founder of WickedGud, an insurgent consumer foods brand backed by Shilpa Shetty and other marquee investors and is on a mission to un-junk India, one kitchen at a time. The brand promise is Wicked Taste and Gud Ingredients, and they are India’s first pasta and noodle brand to be made of dal, chana, atta, oats and millets and manufactured using a SCAD technology – resulting in products that are 100% maida-free, 100% oil-free and 100% free of harmful chemicals with a superior macronutrient profile when compared to incumbents. Bhuman is a mechanical engineer from BITS-Pilani and an MBA from INSEAD, post which he worked with the Boston Consulting Group in their London office. He was also part of the coveted Entrepreneur 35 Under 35 – Class of 2020.