Farah Khan-Ali has always been creatively inclined. Her sense of visual perception stimulates her senses to see design in the most least expected places. In her own words she says “I view the world around us from a different perspective. What necessarily is to others is not what I see it as. I am captivated by our natural environment and any form, shape that catches my fancy stimulates me to translate that inanimate thought into an animate object of beauty and art.” Having designed for some of the top Bollywood celebrities and people from India's foremost business families, she insists on being a perfectionist who loves to please herself first so that so that she can eventually please her clients. She admits that she has to do everything well so that it all comes together eventually. With 21 years of focus and experience in this field, she still feels like a creatively inclined soul who happened to come into Jewellery Designing by chance, only to discover that she was born for it.