An engineer and MBA graduate by qualification, Malika Sadani is the Founder and CEO of The Moms Co. - India's leading company for toxin-free products catering to expectant and new mothers seeking natural, chemical-free products for their daily personal care regimen. The idea for The Moms Co. came to her, in 2012; when she had just moved back to India from London. At the time, she couldn’t find safe products for her daughters locally; in fact, one of her daughters also suffered from a skin condition, which made high-quality solutions a necessity. She spoke to a number of parents, only to realize that there was a gap in the market for products that mothers could trust and the concern wasn’t hers alone. This birthed a brand, which serves over 2 million moms across 20,000 pin codes. A category builder and pioneer in the space, in a short span, she has received several awards, including the Times She UnLTD. Entrepreneur Awards, Business World 40 Under 40, Pharma Leaders Power Brand Awards and others; while the product range has also been recognised at the Cosmopolitan Beauty Awards, Mother & Baby Awards - Mum’s Award, LUXlife Parent & Baby Awards (The Moms Co. is India’s first brand to have won this award) and yet others. An expert in her own right, Malika feels she has always been an obsessive mother and there are many moms like her who want the best for themselves and their babies, who hate having to compromise on the safety of the products they use for themselves and their family. She believes that with The Moms Co., she has embarked on a mission to help moms in India and across the world make safe, natural and effective choices for themselves and their loved ones.
In India's largest DTC transaction to ever take place in the beauty and personal care segment, in October 2021, The Moms Co., led by Malika’s expertise, was acquired by The Good Glamm Group. The Moms Co., India's first Nature In. Toxins Out.™ brand continues to work as an independent entity. An expert in her own right, Malika continues to grow the brand and aims at growing it to a Rs. 500 crore revenue run rate in the next two years.