Harbouring a deep-rooted passion for the FMCG industry and a burning desire to start his own brand, Aryaman Vasant set foot into his entrepreneurial journey at a very young age, thereby launching his very own brand Snackstar- India’s first online store bringing to parsons a world full of scrumptious sweet, savoury and sour snacks at fabulous prices. Post his schooling, Mr Vasant enrolled in a BBA course at Goenka University, however, dropped out in 2017. Aryaman felt his learning curve would grow exponentially faster if he tried his own hand at business and learnt from mistakes early on in his career.
Having been in the industry for the last 20 years through an offline tie-up model, the family has been supplying products to premium hotels such as Taj, Leela, Marriott and so on across the country. Snackstar, his own venture seeks to merge what customers want and what the company does best. As category creators and first movers in the sector, Aryaman played to his advantage, seeing a successful first year in the brand. In less than a year, Aryaman grew a team of 10 to an employee base of 30; indicative of the growth and success of the company. Focused on taking Snackstar public in the next five years, the young entrepreneur plans to launch a brick-and-mortar vertical of the company for physical retail. By next year, he also plans to delve into international shipping across South and Southeast Asian markets, discovering in the regions an untapped potential for high-end snacks. Adorning an inquisitive personality that craves to know more and bring the best forth for consumers, Mr Vasant has impeccable ideas for his brand and a determined stride to take the brand to unparalleled heights.