Ayush Baid is the founder of the brand ellementry. A lifestyle brand that creates and offers quality, design-backed home and gifting products that are sustainable, handcrafted, and food-safe.It celebrates Indian techniques and traditions in a contemporary way. Within the first year, ellementry’s handcrafted sustainable products made a huge impression through the own e-commerce website, and ever since, the demand has only grown. ellementry is currently present across 13 stores in 11 cities and on marketplaces like Amazon, Tata Cliq, Myntra, Nykaa and many high-end boutique stores across India with a core promise to elevate and make your everyday beautiful.