A third generation entrepreneurs who has evolved the business from textiles & dress materials into multiple brands like Matsya, Gurmukhi, Azra and now #Basanti - Kapde aur Koffee. Educated in Retail management, branding & coached to automate businesses, he has turned a traditional family business into a systems driven enterprise and is now developing a new phase of management that will lead the parent company - RARO House of Fashion into the future. The company’s revenue soared 60% in FY23 & profits doubled, as the company plans to hit another jump of 60-80% in revenue this year. His brand #Basanti plans to transform the women’s ethnic fast fashion market and revolutionise the retail experience. Having worked with over 2000 retailers in the past, both in india and abroad he has closely studied studied it from the perspective of a retail store owner as well as brand. His belief in data & innovation are a core backbone of their rampant growth. His commitment to the franchise model in “Growing Together” with partners is setting the stage for their next round of retail expansion.