Rob, is an award-winning serial-entrepreneur, consultant and director, trained by world-leading accounting firm PricewaterhouseCoopers. He has enjoyed a successful 20-year career, leading business transformation and growth for the world's biggest companies, UK public sector bodies, and a wide range of Small and Medium-sized Enterprises. He is now dedicated to coaching and partnering with SME Owners to help them realise sustainable and guaranteed growth, using his Pendleton Business Waterwheel™ tool. Rob grew up in Cornwall, coaches Wadebridge Camels U11s rugby, loves to travel with his two boys and is a scuba diving instructor in his spare time.