Brixx Wood Fired Pizza + Craft Bar: A Journey from Aspen Slopes to Global Franchising

 Most pizza establishments focus on one or the other, but Brixx integrates both, setting it apart from the competition. The U.S –based brand makes its India foray and is seeking franchise partners pan-India. Rocky Tradd, VP Sales & Development, Brixx discusses in details about the sizzling opportunity in India market.

The inspiration for Brixx was sparked on a ski slope in Aspen. Our Managing partner Eric Horsley envisioned a full-service brick oven pizza concept that applied fine dining techniques to casual comfort food, complemented by craft beer, a selection of wines by the glass, and warm, welcoming service. The Brixx menu is simple yet innovative, designed to use a limited pool of ingredients, allowing for tight inventory control and quick food preparation times. Although brick oven pizza is the cornerstone of the menu, Brixx stands out by offering fresh salads, pastas, and a variety of vegetarian, vegan, and gluten-free options. Brixx has grown significantly over the past 25 years, now boasting 20 domestic units.

Franchising Potential and Global Expansion

Brixx sees unlimited potential in franchising its concept worldwide. Pizza is the most craveable food globally, and Brixx's low cost of goods contributes to great profitability

Brixx envisions India as a prime market, with the potential to support at least 100 outlets. With the recent explosion in breweries and specialty beers in India, combined with Brixx's versatile menu and ability to establish restaurants in mall footprints, the brand sees a strong synergy between India and Brixx.

Vision for 2025

By 2025, Brixx aims to partner with someone in India who can open 10-20 Brixx Wood Fired Pizza + Craft Bar restaurants. While open to more, the priority is finding a great partner with a vision for the future and a collaborative spirit.

Benefits of Becoming a Brixx Franchisee

As a Brixx franchise owner, you benefit from over 20 years of experience, having successfully opened more than 30 Brixx locations. Brixx has kept food, beverage, and inventory costs low while structuring operations to make workweeks more attractive than other restaurant/bar concepts. These qualities keep Brixx thriving while other concepts go cold. With a diverse menu that includes wood-fired pizza, a sophisticated craft beer and wine selection, substantial salads, plus vegan, vegetarian, and gluten-free options

Expansion Plans and Partner Criteria

Brixx currently has 10 partners and aims to have at least 20 contracts signed for growth by the end of 2025, both domestically and internationally. Brixx prefers partners with some background in the restaurant business, particularly those with multi-unit experience and the financial means to build and grow the concept. Brixx's training philosophy is rooted in the belief that knowledge and confidence lead to great results. Franchise partners and their teams receive world-class training on Brixx's operational standards, food preparation, cost controls, responsible alcohol service, talent management, marketing campaigns, and more.