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Parina Sood, TFW Bureau

Parina Sood, TFW Bureau

Senior Sub-Editor

Cellecor: Making innovative technology accessible to all

Parina Sood, TFW Bureau Oct 17 2024 - 6 min read

Take us through your entrepreneurial journey. As the founder of Cellecor Gadgets Limited, I reflect with pride on our journey in the consumer electronics industry over the past thirteen years. It began in 2012 with the establishment of Unity Communications, where we laid the foundation for quality and innovation by initially focusing on feature phones. ...

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How Tier II & III Cities are Unleashing Bharat's Retail Expansion Potential

Parina Sood, TFW Bureau Oct 11 2024 - 6 min read

For years now, India shining meant the rise and prosperity of urban India and brands catering to the growing demands of metropolitan and tier I cities. But post pandemic, there has been rapid growth in the tier II and tier III cities, making brands turn to Bharat. Today, the young individuals residing in tier ...

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CaratLane looks east, opens two new outlets

Parina Sood, TFW Bureau Oct 10 2024 - 1 min read

On the onset of the festive season, fine jewellery brand CaratLane has announced the opening of two new outlets in the eastern part of the country. The announcement was made by company executives on social media. The two stores include CaratLane’s first ever store in Arunachal Pradesh. Located in the heart of Itanagar, ...

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Vilas Pawar on transforming Hospitality with Vision, People and Technology

Parina Sood, TFW Bureau Oct 05 2024 - 6 min read

When did you join Lemon Tree Hotel Group? How has the journey been so far? I joined Lemon Tree Hotels in 2022 as CEO of franchise division as they wanted to expand via franchising. Later, I took over as CEO for managed business as well. It’s been a great experience. This is ...

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E-commerce to boost mobiles, electronics and fashion sales, set for 20% YoY growth this festive season: report

Parina Sood, TFW Bureau Oct 01 2024 - 3 min read

With festive season all set to knock on our doors, e-commerce is well and truly gearing up for the party. As it is, the Indian economy is looking at consumption boom and festive season is ensuring that all sectors get to enjoy the celebration. As per the recent Festive 2024 report by Redseer, e-commerce is ...

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From Innovation to Expansion- How Magniflex is Reshaping India’s Mattress Industry

Parina Sood, TFW Bureau Sep 26 2024 - 4 min read

Since when is Polyflex in partnership with Magniflex? We are the investor arm of Magniflex and got into the collaboration with them in 2009. Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship,technologically superior products and the value it offers to customers. Started in ...

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